Marketing Level 1

Course details

Marketing

Certificate of achievement in Marketing Level 1. Additional CPD Accredited Certificate with 30 CPD points available with no extra study.
Endorsed Marketing Level 1 Certificate of Achievement. Designed for newcomers to Marketing , this fully-endorsed Marketing course is packed with essential industry insights! Study Marketing in your own time and at your own pace, for the opportunity to earn an endorsed and respected Level 1 in Marketing! Enjoy an insightful introduction to this contemporary profession, including an exploration of various Marketing roles, the advantages of Marketing over conventional marketing, how to effectively build a brand through digital media and so much more besides. Take that first important step towards a rewarding career for life, with our exclusive Level 1 Marketing!

Marketing - Course Syllabus

This Level 1 in Marketing consists of the following units:

Unit 1 - Introduction to Marketing

This unit covers the following key topics:

• Marketing Concept
• Production Concept
• The Marketing Mix
• The Difference Between Selling and Marketing
• Importance of Marketing
• Plus more

Unit 2 - Marketing Environment

This unit covers the following key topics:

• The External Environment
• Situation Analysis
• The Micro-Environment
• Demographic Factors
• Economic Factors
• Socio-Cultural Factors
• Ecological and Geographical Factors
• The Internal Environment
• Plus more

Unit 3 - Consumer Behaviour

This unit covers the following key topics:

• Meaning of Consumer Behaviour
• Importance of Understanding Consumer Behaviour
• Types of Consumers
• Factors Influencing Consumer Behaviour
• Demographic Factors and Life-Cycle Stage
• Cultural Factors
• Consumer Buying Process
• Plus more

Updated on 20 April, 2021