Marketing Diploma Level 4

Course details

Marketing Level 4 Diploma
Marketing - Course Objectives

Course Benefits
Full Tutor Support
Self Paced, No Fixed Schedules
Available to Students anywhere in the World
Course Syllabus
This Marketing - Diploma course consists of following units:
Unit 1 - Introduction to Marketing
Marketing Concept
Production Concept
The Marketing Mix
Unit 2 - Marketing Environment
The External Environment
Situation Analysis
The Micro-Environment
Demographic Factors
Unit 3 - Markets and Market Segmentation
Markets and Market Segmentation
What is a Market?
Market Types and Characteristics
Consumer Markets
Organisational Markets
Unit 4 - Consumer Behaviour
Meaning of Consumer Behaviou
Types of Consumers
Cultural Factors
Consumer Buying Process
Unit 5 - Market Research
The Need for Market Research
The Research Process
Approaching Respondents
Qualitative Research
Quantitative Research
Unit 6 - Marketing Planning
The Marketing Planning Process
The Marketing Audit
Corporate Objectives
Feedback Systems
Unit 7 - Product Development and Product Life cycle
Value of Product Innovation
New Product Development
Idea Vetting
Market Testing
Product Life Cycle (PLC)
Unit 8 -Product Pricing Strategies
The Function and Value of Price
Pricing Objective
Profit- Oriented Objectives
Sales Volume-Oriented Objectives
Types of Costs
Unit 9 - Branding and Packaging
Branding
Societal View:
Branding Decisions
Selecting a Good Brand Name
Packaging
Functions of Packaging
Cost Effectiveness
Unit 10 - Channels of Distribution
Functions of Channels of Distribution
Factors Influencing the Choice of Channel
Market Considerations
Unit 11 - Promotion Mix
The Meaning and Importance of Promotion
The Communication Process
Steps in the Communication Process
Identifying the Target Audience
The Concept of Promotion Mix
Unit 12 - Personal Selling and Sales Promotion
What is Personal Selling
The Importance of Personal Selling
Selling Theories
The AIDA Theory
The Personal Selling Process
Unit 13 - Advertising and Publicity
What is Advertising
The Objectives of Advertising
Communication Objectives of Advertising:
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a Marketing - Diploma course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress
Support
When you enrol on this Marketing - Diplomacourse you are assigned a personal expert tutor, to guide and encourage you throughout your studies with the College. Your tutor is your personal learning coach. He or she will be available throughout your distance learning course to give you help with specific issues, and help you through difficult topics. He or she will also provide you with detailed feedback on your distance learning assignments. Your tutor will keep in touch with you on a regular basis throughout your distance learning course to check on your progress and give you encouragement and advice.
You will also have access to our team of friendly Student Advisers who ensure that your distance learning course runs smoothly and are always ready to answer any questions or concerns you might have.
You may also choose to become a freelance marketing consultant or set up your own consultancy.
Assessment
You will be continually assessed throughout the course. Assessment will vary through question papers and projects. You will complete 10 modules on this course. After each lesson you will be required to complete a question paper, which you can either submit online or can send by post to your tutor. It is recommended that you submit it online as you receive your results more quickly in this way. Updated on 20 April, 2021