Marketing and Advertising Diploma

Course details

The Advertising and Marketing Diploma is crafted to equip individuals for a successful start in the competitive industry. This program imparts the essential knowledge required to gather and analyze information on markets, products, pricing, and distribution. It focuses on creating effective action plans for purchasing, logistics, and sales of products or services. Key areas covered include buyer behavior, brand development, the advertising process, media planning, and global marketing, providing a holistic understanding of advertising and marketing's role in both business and society. The course delves into applying marketing techniques at both strategic and operational levels, implementing innovative advertising strategies, and recognizing the significance of marketing and advertising in achieving business objectives. Students will gain proficiency in core skills essential for entering the advertising and media sectors, along with insights into the structure and operations of advertising agencies and creative businesses.

Advertising and Marketing Diploma Course Learning Outcomes:

• Understand core marketing principles for effective business strategy.
• Master digital marketing techniques, from SEO to social media.
• Analyze and optimize email marketing strategies for enhanced communication.
• Navigate Facebook marketing, including advertising and content creation.
• Develop Twitter marketing skills, leveraging real-time engagement and community building.
• Comprehend the fundamentals of affiliate marketing and its advantages.
• Create and promote a blog effectively for online visibility.
• Explore internet advertising techniques, including keyword research and link building.
• Demonstrate proficiency in Google Analytics for data-driven marketing decisions.
• Apply humour and effective writing in internet marketing for audience engagement.

Advertising and Marketing Diploma Course Outline:

Marketing Basics

• Module One – Getting Started
• Module Two – What is Marketing
• Module Three – Common Marketing Types (I)
• Module Four – Common Marketing Types (II)
• Module Five – The Marketing Mix
• Module Six – Communicating the Right Way
• Module Seven – Customer Communications
• Module Eight – Marketing Goals
• Module Nine – The Marketing Funnel
• Module Ten – Marketing Mistakes (I)
• Module Eleven – Marketing Mistakes (II)
• Module Twelve – Wrapping Up
• Diploma in Marketing Level 3 & 4- Activities

Mastering Digital Marketing

• Introduction to Internet Marketing and Reputation Management
• How to Optimize Your Site for Every Stage of the Buy Cycle
• Build Impression on Your Site
• Types of Link Building
• Importance of Landing Pages
• Difference Between Internet Marketing and Online Customer Service
• Concept Of Affiliate Programs
• About Of Google Analytics
• Online Press Releases
• How to Get Traffic from Twitter
• Importance of Testing E-Mail Messages
• What is Viral Marketing
• What is EMail Marketing
• Difference Between Images and Video
• How to Internet Marketing on Facebook
• What is Search Engine Optimization(SEO)?
• Understanding Search Results
• How to Attract Customer on Your Product?
• Time Makes Money
• How to Test a Landing Page
• Best Web Writing
• Ways to Use of Humor in You Internet Marketing
• Coupon Codes
• When to Pull the Plug

Internet Advertising Techniques

• INTRODUCTION: WHAT IS AFFILIATE MARKETING?
• WHY AFFILIATE MARKETING IS AWESOME
• FINDING A PROFITABLE NICHE
• CHOOSING AN AFFILIATE PRODUCT
• THE ADVANTAGES OF CLICK BANK
• ANALYZING THE CLICK BANK MARKETPLACE
• CREATING YOUR HOP LINK
• CREATING A FREE BLOG
• PERFORMING EFFECTIVE KEYWORD RESEARCH
• CREATING AN OPTIMIZED POST
• POSTING TO YOUR BLOG
• PROMOTING YOUR BLOG: AN OVERVIEW
• PROMOTION: ARTICLE MARKETING
• PROMOTION: SOCIAL BOOKMARKING
• PROMOTION: BLOG COMMENTING
• ADDITIONAL PROMOTION TIPS
• CREATING YOUR OWN WEBSITE

Email Marketing

• Introduction to Email Marketing
• Using Email Marketing Software
• Building Email Lists by Quantity
• Building Email Lists by Quality
• Crafting an Email
• Analyzing and Tracking Your Email Marketing Strategy

Facebook Marketing Basics

• Introduction to Facebook
• Why You Should Care
• Setting up a Facebook Page
• How to Get More Likes for Your Facebook Page
• Facebook Advertising
• How Much Does Facebook Advertising Cost?
• Marketing on Facebook
• Create a Content Calendar
• Understanding Edge Rank & the Art of Engagement

Twitter Marketing

• TWITTER FOR BUSINESS
• TOP TWITTER TIPS
• TWITTER IS
• BUSINESS TERMS
• WHY USE TWITTER FOR MARKETING
• TWITTER MARKETING BASICS
• TWITTER METRICS
• YOUR BIO
• WHEN TO TWEET
• BUILDING YOUR COMMUNITY
• GENERATING LEADS
• REAL-TIME TWITTER MARKETING
• ENGAGEMENT
• TWETIQUETTE (TWEETING ETIQUETTE)

Mock Exam

• Mock Exam – Advertising and Marketing Diploma

Final Exam

• Final Exam – Advertising and Marketing Diploma

Updated on 11 December, 2023