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- Course delivery: This course is delivered in video format
Course details
Global Business Expansion StrategiesOverview
Dive into the intricacies of global business expansion strategies with Global Business Expansion Strategies. This course covers essential marketing concepts, strategic planning, and analyses crucial for businesses eyeing international markets. Explore effective marketing communication, product life cycle management, and strategic pricing to propel your business on a successful global trajectory.
Learning Outcomes
- Grasp the basics of marketing and its applicability in a global context.
- Understand the strategic marketing process for global business expansion.
- Analyse the global marketing environment and navigate diverse market segmentations.
- Comprehend consumer and business buying behaviour in the international marketplace.
- Master the nuances of marketing research for global market entry.
- Develop effective product and branding strategies tailored to international markets.
- Navigate the complexities of the product life cycle in a global context.
- Formulate strategic pricing strategies to gain a competitive edge globally.
- Explore diverse marketing channels and integrated communications on a global scale.
- Understand the challenges and opportunities in global marketing through case studies.
Who Is This Course For?
Business professionals, marketing managers, entrepreneurs, and individuals seeking to understand the dynamics of global business expansion. This course is suitable for those interested in taking their businesses to international markets.
Why Choose Us?
- Affordable, engaging & high-quality e-learning study materials.
- Tutorial videos/materials from the industry-leading experts.
- Study in a user-friendly, advanced online learning platform.
- Efficient exam systems for the assessment and instant result.
- The UK & internationally recognized accredited qualification.
- Access to course content on a mobile, tablet, or desktop from anywhere, anytime.
- The benefit of career advancement opportunities.
- 24/7 student support via email.
Career Path
This course is ideal for professionals aspiring to lead global business initiatives, international marketing managers, and entrepreneurs looking to expand their ventures globally. Graduates can explore opportunities in multinational corporations, export-import businesses, and international market research.
Course Curriculum
Global Business Expansion Strategies
- Module 01: Basics of Marketing
- Module 02: The Marketing Process
- Module 03: Strategic Marketing
- Module 04: Marketing Environment
- Module 05: Market Segmentations
- Module 06: Consumer Buying Behaviour
- Module 07: Business Markets and Buying Behaviour
- Module 08: Marketing Research
- Module 09: Product Strategy
- Module 10: Branding Strategy
- Module 11: Product Life Cycle
- Module 12: Pricing Strategy
- Module 13: Marketing Channels
- Module 14: Integrated Marketing Communications
- Module 15: Advertising and Sales Promotion
- Module 16: Personal Selling and Public Relations
- Module 17: Direct and Digital Marketing
- Module 18: What is Marketing?
- Module 19: Common Marketing Types (I)
- Module 20: Common Marketing Types (II)
- Module 21: The Marketing Mix
- Module 22: Communicating the Right Way
- Module 23: Customer Communications
- Module 24: Marketing Goals
- Module 25: The Marketing Funnel
- Module 26: Marketing Mistakes (I)
- Module 27: Marketing Mistakes (II)
- Module 28: An Introduction to Strategic Planning
- Module 29: Development of a Strategic Plan
- Module 30: Strategic Planning for Marketing
- Module 31: Strategic and Marketing Analysis
- Module 32: Internal Analysis
- Module 33: External Analysis
- Module 34: Market Segmentation, Targeting and Positioning
- Module 35: Approaches to Customer Analysis
- Module 36: Approaches to Competitor Analysis
Updated on 15 November, 2023
Eligibility / Requirements
None. This Global Business Expansion Strategies course is open to all professionals and individuals interested in global business expansion strategies
Job roles this course is suitable for:
Global Marketing Manager , International Business Strategist , Export-Import Specialist , Global Expansion Consultant , International Product Manager , Global Branding Specialist , Strategic Pricing Analyst , Global Business Development Executive , Business Expansion , Global Business ExpansionAbout Alpha Academy
Alpha Academy is an online learning platform that provides one of the best e-learning experience that you can think of. With a large variety of training courses to choose from, you are bound to find something to suit you. Whether it be to improve your current expertise or develop new skills, we can facilitate your goal. On top of our provision of professionally accredited courses, we also provide a free CV review for you within 24 hours of submission.
Why Choose Us:
- On top of our provision of professionally accredited courses, we also provide a free CV review for you within 24 hours of submission.
- This is perfect for you if you want to add the experience to your CV/Resumé or hang it on your wall.
Assessment and Certification
At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £19 for a PDF copy and £29 for an original print copy sent to you by post or for both £39.
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