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- Course delivery: This course is delivered in video format
Course details
This course is about interpreting research and research methods. It will summarize the fundamentals of doing research. This course will appeal to those of you who require an understanding of research approaches and skills, and importantly an capability to use them in your studies or in your professional lives. Through this course we are going to understand the relevance & scope of research in management, the detailed process/steps that are involved in research. It involves understanding how to identify a research problem, defining the MR problems and preparing the research design. It will deal with management of data in relation to research which involves data collection methodology, primary data – collection methods / measurement, techniques, characteristics of measurement techniques, reliability, validity etc. and secondary data collection. We will dig into the various methods used for research such as library research, references – bibliography, abstracts, etc. Updated on 16 February, 2023Job roles this course is suitable for:
Marketing manager , Digital Media Manager , Market Research AnalystAbout eduCBA
An initiative by IIT IIM Graduates, eduCBA is a leading global provider of skill based education addressing the needs 500,000+ members across 40+ Countries. Our unique step-by-step, online learning model along with amazing 5421 courses prepared by top notch professionals from the Industry help participants achieve their goals successfully. All our training programs are Job oriented skill based programs demanded by the Industry. At eduCBA, it is a matter of pride to us to make job oriented hands on courses available to anyone, any time and anywhere. Therefore we ensure that you can enroll 24 hours a day, seven days a week, 365 days a year. Learn at a time and place, and pace that is of your choice. Plan your study to suit your convenience and schedule.
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