Digital Marketing Management

Course details

Vibe Education is a Dubai government-accredited learning center offering digital marketing certifications courses for all who aspire to learn and make a career in digital ;

Digital Marketing Course
Digital marketing tools and techniques are constantly evolving. There are a huge amount of job openings for digital marketing skills but not enough qualified people to fill them!   Digital Marketing Course offered by Vibe Education includes Digital Marketing Foundations, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.
 
 
BENEFITS OF THE COURSE
 

• Through the Program blended with a social media marketing course get a solid foundation in all aspects of digital marketing.
• Develop Email marketing skills and ensure your email messages are one of the few that actually get opened
• Learn smart measurement strategies and best practices; familiarize yourself with the landscape of measurement tools that you'll encounter.
• Create content your company can educate potential buyers, position your company as a thought leader, and build credibility for your business.
• Fundamentals for search engine optimization so that your business gets the bigger share of traffic for searches relevant to your business.
• Learn how Facebook, Twitter, Linked In, and other social channels can be used to effectively share your company's message and build your Business.
• Target buyers based on the unique data that they share in their public profiles.
• Optimize conversion and get more customers, sales, or revenue from your existing audience.

COURSE OUTLINE
 
 
Introduction to Digital Marketing
 
What is digital marketing?
Common industries in which to find digital marketing jobs
Common early/entry-level digital marketing job roles
Marketing Fundamentals
 
Introduction to the Digital Marketing Course
Introduction to the customer acquisition funnel
Acquisition vs. Retention marketing
Campaigns vs. channels
Buyer personas
Value proposition design
Positioning
Measurement and Metrics
 
Content Marketing
Tying content to the customer acquisition funnel
Content types
Quality vs. quantity
Content marketing metrics
Content marketing technology
Search Engine Optimization (SEO)
Google's intentions are good
Selecting keywords
Link building
Technical/on-page SEO
Off-page SEO
Local SEO
SEO technology
 
Social Media Marketing (SMM)
Social media channels as distribution channels
Popular social media platforms
Identifying your goal for each social channel
Social media metrics
Social media management technology
Social media Ads
 
Search Engine Marketing - Paid Search (SEM)
Google Adwords
Keyword research and keyword match types
Campaign setup and naming conventions
CPC bidding and optimization
Paid search metrics
 
Paid Social Media
 
Paid social advertising platforms (landscape)
Audience definition and targeting options
Supported ad types
Optimization
Paid social metrics
 
Conversion Rate Optimization (CRO)
 
User experience and design improvements
A/B and multivariate testing
CRO metrics
CRO technology          
 
Email Marketing
 
Email broadcasts
Drip email campaigns
Writing compelling email copy and subject lines that increase open rates
Email marketing metrics
Email marketing technology
 
Other Digital Channels
 
Online reputation management
Remarketing
Affiliate marketing
Referral marketing
Influencer marketing
Display ads
 
 
 
ELIGIBILITY CRITERIA
 
Anyone who has a passion to learn can join us to learn the art of Digital Marketing
 

  Updated on 01 August, 2022