Certificate in LinkedIn Marketing

Course details

LinkedIn marketing helps to better manage organizational reputation and public relations. LinkedIn Ads and campaigns help to better target suitable candidates for employment and improve corporate image. Lead Gen Forms is the tool in LinkedIn marketing used to generate leads, drive website traffic, and build brand awareness.

LinkedIn is the top professional social networking site and is the best platform to reach present and potential employees.

Why should one take this Certification?
The Certificate in LinkedIn Marketing helps you leverage LinkedIn analytics, understand various LinkedIn marketing tools like LinkedIn Ads, lead gen forms. The certification helps you increase ROI from LinkedIn to drive brand awareness, better manage corporate reputation and use as effective PR tool for the business.

Vskills Certificate in LinkedIn Marketing help you gain knowledge and acquire skills in better utilizing LinkedIn for brand awareness, social media reach being an effective HR Business Partner.

Who will benefit from taking this Certification?
The Vskills Certificate in LinkedIn Marketing is suitable for executives, senior executives and managers in social media management or HR role in an organization. The certificate validates your skills in effectively using LinkedIn for organizational HR needs and manage online ;
 
Benefits of Certification

• Government certification
• Certification valid for life
• Lifelong e-learning access
• Learning Hours: 12+ hrs

 
How It Works

1. Select Certification & Register
2. Receive Online e-Learning Access (LMS)
3. Take exam online anywhere, anytime
4. Get certified & Increase Employability

Test Details

• Duration: 60 minutes
• No. of questions: 50
• Maximum marks: 50, Passing marks: 25 (50%).
• There is NO negative marking in this module.
• Online exam.

 
TABLE OF CONTENT

Social Media Marketing Introduction

• Social Media Marketing
• Social Media Portals
• Social News Sites
• Social Bookmarking Sites
• Introduction to Social Networks
• Importance of the Web in Giving Consumers A Voice
• How to join the Conversation
• Content is not everything in Online Marketing

Goal Setting In A Social Environment

• Overcoming Fear about Uncontrolled Messages
• Importance of Being Transparent
• Importance of Listening
• Setting Goals for the Social Media Marketing Campaign
• Advantages of Increased Traffic
• Increases in Brand Awareness
• Improved Search Rankings
• Reputation Management
• Increased Sales in Your Product or Service
• Established Expert
• Researching the Social Media Community
• Planning for the Kind of Content the Audience Prefers
• Handling Negative Backlash
• Manpower for Social Media Marketing
• Appetite for Taking Risks
• Pursuing Social Media Marketing

Networking and Implementing The Social Media Strategy

• Planning for the Social Media Strategy
• Getting Ideas
• Bureaucratic Hurdles
• Importance of Networking
• Role of Community Managers

Participation In Marketing

• Public Relations and Marketing
• Reputation Management
• What to Do Improve the Reputation of the Company

LinkedIn Marketing

• Getting Professional with LinkedIn
• LinkedIn Answers, events, messaging & testimonials
• User Groups of LinkedIn
• Conclusion

LinkedIn Ads

• Create an Ad Account
• Ad Placement
• Text ads
• Sponsored Content
• Sponsored Messaging
• Dynamic Ads
• Single Image Ads
• Carousel Image Ads
• Video Ads
• Campaign Manager Basics
• Create and Manage Your LinkedIn Ads Accounts and Campaigns
• Reporting Dashboard in Campaign Manager
• User Roles and Functions in Campaign Manager
• Advertising Account Settings
• LinkedIn’s Advertising Cost and Pricing

Campaign Targeting

• Targeting Options
• Campaign Targeting Set up
• AND-OR Targeting
• Targeting Member Interests and Traits
• Audience Targeting Best Practices

Lead Gen Forms

• LinkedIn Lead Gen Forms
• Create Lead Gen Forms
• Send a Test Lead in Campaign Manager

Metrics and ROI

• Social Media Optimization
• Conversion and performance metrics
• Testing tools and ROI calculation
• Social media platform tools

Future Trends

• Online Reputation and Brand management
• Social Commerce
• Crowd sourcing & Collaboration Techniques
• Data Portability
• Privacy and Legal Issues

Updated on 26 December, 2023