Business Marketing

Course details

Business Marketing

Certificate of achievement in Business Marketing Level 7. Additional CPD Accredited Certificate with 170 CPD points available with no extra study.

Certificate of Achievement a small marketing budget doesn't mean you can't meet your goals and business objectives. You just have to be more creative in your marketing tactics. This Marketing and Sales (Level 2) course will show you how to get maximum exposure at minimum cost.

This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing.

Business Marketing
Business Marketing Course Syllabus
This course consists of the following units:
Unit 1 - Marketing: An Overview
Key topics:

• Marketing Concept
• Production Concept
• The Marketing Mix

Unit 2 - What is a Marketing Environment?
Key topics:

• The External Environment
• Situation Analysis
• The Micro-Environment
• Demographic Factors
• Economic Factors

Unit 3 - Markets and Market Segmentations
Key topics:

• Consumer Markets
• Organisational Markets
• The Main Features of Organisational Markets

Unit 4 - Consumer Behaviour
Key topics:

• Meaning of Consumer Behaviour
• Importance of Understanding Consumer Behaviour
• Types of Consumers
• Factors Influencing Consumer Behaviour

Unit 5 - Market Research
Key topics:

• The Research Process
• Approaching Respondents

Unit 6 - Marketing Planning
Key topics:

• The Marketing Planning Process
• The Marketing Audit
• Corporate Objectives

Module 7 - Story Marketing for Small Business
Key topics:

• Story Marketing Toolkit
• Storytelling Essentials
• Ingredients of a Good Story
• Setting Goals
• Positive vs. Negative.

Unit 8 - Promoting a Marketing Webinar
key topics:

• The Webinar
• What is a Webinar? Why Use Webinars?
• Webinar Marketing Objectives.
• Marketing Webinars

Unit 9 - Understanding Creativity & Innovation
Key topics:

• Creativity and Innovation
• Individual Creativity
• Developing the Right Environment for Creativity

Unit 10 - Individual and group innovation techniques for creativity
Key topics:

• The RAP Model
• Understanding Mind Mapping
• Creating a Mind Map

Unit 11 - Techniques for Maximum Sales
Key topics:

• What is Motivation?
• Supervising and Motivation
• Why is Motivation Important?

Unit 12 - Building Relationships and Getting the Sale
Key topics:

• Customer Focused Selling
• Communication Skills for Relationship Selling

Unit 13 - Creating a Powerful Sales Presentation
Key topics:

• Key Elements of Business Proposals
• Preparing for a Presentation

Unit 14 - Tactics for Overcoming Sales Objections
Key topics:

• Observation Skills
• Handling Customer Complaints
• Overcoming Objections

Unit 15 - Understanding body language to make more sales
Key topics:

• Understanding Body Language
• Understanding Facial Expressions

Unit 16 - Using Social Media for Marketing
Key topics:

• What is Social Media?
• Developing a Social Media Plan

Unit 17 - Brand Building Through Social Media
Key topics:

• An Introduction to Brand Building through Social Media
• Creating Brand-Focused Messages

Business Marketing Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials.

Business Marketing Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which

you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor's help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress Updated on 21 April, 2021