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IOMH - Institute of Mental Health B2B Sales and Marketing IOMH - Institute of Mental Health
  • Duration / Course length: Upto 2 Hours Start now
  • Accredited by: CiQCPD Qualification Standards
  • Certificates:
  • Course delivery: This course is delivered in video format

Course details

Success in the business world depends on mastering the art of B2B Sales and Marketing. This course is designed to equip you with the knowledge needed to craft powerful marketing strategies, generate high-quality leads, and build strong customer relationships. Whether you're shaping a sales team or aligning marketing efforts, this course provides the foundation for impactful business growth.

Unlock the secrets of B2B Sales and Marketing and gain a deep understanding of buyer behaviour, sales techniques, and global marketing strategies. Learn how to create compelling campaigns, manage customer relationships, and drive business success through effective sales management. With a structured approach to sales and marketing alignment, this course helps you develop strategies that convert prospects into loyal clients.

Step into the competitive world of B2B Sales and Marketing with confidence. Whether you're an aspiring sales professional, a marketing strategist, or a business leader looking to refine your approach, this course provides the essential knowledge to excel. Elevate your ability to influence, persuade, and drive revenue growth through strategic sales and marketing techniques.


Learning Outcomes
  • Understand B2B buyer behavior and decision-making.
  • Develop effective B2B marketing strategies.
  • Align sales and marketing for business success.
  • Build and manage a high-performing sales team.
  • Master lead generation techniques for B2B markets.
  • Learn essential B2B sales techniques and management.
  • Strengthen customer relationship management strategies.
  • Explore global B2B sales and marketing approaches

Who is this course for?
  • Aspiring sales professionals looking to enter the B2B market.
  • Marketing specialists aiming to refine their strategies.
  • Business owners seeking to improve sales and marketing alignment.
  • Professionals transitioning into sales or marketing roles.
  • Corporate executives wanting to enhance customer relationship management.
  • Anyone interested in mastering B2B sales and marketing techniques.
Career Path
  • B2B Sales Manager - £35-60k/year
  • Marketing Strategist - £40-65k/year
  • Business Development Executive - £30-50k/year
  • Lead Generation Specialist - £28-45k/year
  • Customer Relationship Manager - £35-55k/year
  • Account Manager - £32-50k/year
Course Curriculum
  • Module 01: Introduction to B2B Sales and Marketing
  • Module 02: Understanding the B2B Buyer
  • Module 03: Creating A B2b Marketing Strategy
  • Module 04: Sales And Marketing Alignment
  • Module 05: Building A B2b Sales Team
  • Module 06: B2b Lead Generation
  • Module 07: B2B Sales Techniques
  • Module 08: B2b Sales Management
  • Module 09: Customer Relationship Management
  • Module 10: Global B2b Sales And Marketing
Updated on 09 May, 2025

Eligibility / Requirements


To enrol in this course, you only need a basic understanding of English and an internet connection.

Job roles this course is suitable for:

B2B Sales Manager , Marketing Strategist , Business Development Executive , Lead Generation Specialist , Customer Relationship Manager , Sales and Marketing Coordinator , Digital Marketing Manager , Corporate Sales Consultant , Account Manager , Brand Development Specialist

About IOMH - Institute of Mental Health

The IOMH (Institute of Mental Health) is dedicated to empowering individuals like you to unlock your full potential and thrive in multiple areas of life. Whether you're seeking personal growth, professional development, or support in overcoming life's challenges, we have the resources and expertise to guide you on your transformative journey.

Our Vision: At the IOMH (Institute of Mental Health), we envision a world where every person is inspired to embrace change, overcome obstacles, motivate others, and find hope in the face of adversity. We believe that through education and support, individuals can tap into their inner strength and create meaningful transformations in all aspects of life.

Our Mission: Our mission is to break barriers and ignite the spark of possibility within you. We are committed to offering a diverse range of courses and programs that encompass variousniches, allowing you to explore and excel in multiple areas of interest. Our skillfully crafted content, designed by specialists, provides you with the knowledge and skills you need to become a well-rounded and empowered individual.

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