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IOMH - Institute of Mental Health B2B Business Development IOMH - Institute of Mental Health
  • Duration / Course length: Upto 3 Hours Start now
  • Accredited by: CiQCPD Qualification Standards
  • Certificates:
  • Course delivery: This course is delivered in video format

Course details

B2B Business Development is the driving force behind corporate success, shaping profitable relationships and long-term growth strategies. Whether navigating sales funnels or optimizing client engagement, B2B Business Development lays the foundation for sustainable partnerships. By mastering B2B Business Development, professionals unlock the potential to elevate businesses, secure revenue, and refine market positioning.

The world of B2B Business Development relies on strategic planning, lead generation, and the seamless alignment of sales and marketing efforts. This course explores the theoretical frameworks that define business expansion, delving into the psychology of the B2B buyer, effective negotiation tactics, and essential growth methodologies. By understanding the principles behind B2B Business Development, learners develop the expertise to enhance client retention and boost commercial success.

B2B Business Development transforms business landscapes through structured methodologies, focusing on relationship-building and market intelligence. This course empowers learners with essential strategies, equipping them to engage decision-makers, craft persuasive business models, and strengthen revenue streams. With a comprehensive approach to business growth, B2B Business Development paves the way for innovation and lasting market impact.

Learning Outcomes
  • Understand the core principles of B2B Business Development.
  • Explore sales and marketing alignment strategies.
  • Learn lead generation techniques for business expansion.
  • Analyse buyer behaviour and decision-making factors.
  • Investigate market positioning and revenue growth models.
  • Study effective communication approaches for client engagement.
  • Examine negotiation strategies for securing business deals.
  • Gain insights into structured business development methods.
Who is this course for?
  • Business professionals seeking structured growth strategies.
  • Sales teams looking to refine their outreach techniques.
  • Marketing specialists aiming for seamless sales alignment.
  • Entrepreneurs exploring business development tactics.
  • Corporate consultants optimizing revenue streams.
  • Anyone passionate about B2B Business Development success.
Career Path
  • B2B Business Development Manager - £32-58k/year
  • Sales and Marketing Strategist - £30-55k/year
  • Lead Generation Specialist - £28-50k/year
  • Corporate Growth Consultant - £29-52k/year
  • Market Expansion Advisor - £30-54k/year
  • Revenue Optimization Consultant - £30-50k/year
Course Curriculum
  • Module 01: Introduction to Business Development
  • Module 02: Fundamentals of B2B Sales and Marketing
  • Module 03: The B2B Buyer
  • Module 04: B2B Marketing Strategy
  • Module 05: Sales and Marketing Alignment
  • Module 06: Forming a B2B Sales Team
  • Module 07: Generating B2B Leads
  • Module 08: B2B Sales Techniques
  • Module 09: B2B Sales Management
  • Module 10: B2B Business Development Strategies
Updated on 06 May, 2025

Eligibility / Requirements


To enrol in this course, you only need a basic understanding of English and an internet connection.

Job roles this course is suitable for:

B2B Business Development Manager , Sales and Marketing Strategist , Lead Generation Specialist , Client Relations Coordinator , Corporate Growth Consultant , Strategic Sales Analyst , Market Expansion Advisor , Business Outreach Coordinator , Revenue Optimization Consultant , Revenue Optimization Consultant

About IOMH - Institute of Mental Health

The IOMH (Institute of Mental Health) is dedicated to empowering individuals like you to unlock your full potential and thrive in multiple areas of life. Whether you're seeking personal growth, professional development, or support in overcoming life's challenges, we have the resources and expertise to guide you on your transformative journey.

Our Vision: At the IOMH (Institute of Mental Health), we envision a world where every person is inspired to embrace change, overcome obstacles, motivate others, and find hope in the face of adversity. We believe that through education and support, individuals can tap into their inner strength and create meaningful transformations in all aspects of life.

Our Mission: Our mission is to break barriers and ignite the spark of possibility within you. We are committed to offering a diverse range of courses and programs that encompass variousniches, allowing you to explore and excel in multiple areas of interest. Our skillfully crafted content, designed by specialists, provides you with the knowledge and skills you need to become a well-rounded and empowered individual.

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