Price: USD 49
- Duration: 1 To 2 Months
- Timings: Full Time, Flexible
Course details
Vskills certification for International Marketing Analyst assesses the candidate as per the company’s need for international marketing. The certification tests the candidates on various areas in international marketing like political environment, international trade theory, social & cultural environment, international marketing research, segmentation, targeting, positioning, market entry, international services marketing, global advertising and promotion, channel development and e-marketing.Why should one take this certification?
This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.
Introduction to International Marketing
- Marketing: A Universal Discipline
- Principles of Marketing
- Management Orientations
- Benefits of International Marketing
- Forces Affecting Global Integration and Marketing
- The World Economy-An Overview
- Economic Systems
- Stages of Market Development
- Income and Purchasing Power Parity
- Degrees of Economic Cooperation
- The World Trade Organization and GATT
- Nation Trades With Nation
- International Trade Theory
- Commercial Policy
- International Financial System
- The Political Environment
- Political Risks
- Indicators of Political Instability
- Measures to Minimize Political Risk
- Legal Systems
- Common Versus Code Law
- Branch Versus Subsidiary
- Business Ethics and Bribery
- Basic Aspects of Society and Culture
- Analytical Approaches to Cultural Factors
- Influence of Culture on Thinking Processes
- Influence of Culture on Communication
- Culture Values
- Business Customs
- Methods of Doing Business
- Marketing Information Requirement
- Sources of Market Information
- Formal Marketing Research
- What Information Is Needed?
- Marketing Information System
- Problems in International Marketing Research
- Other Research Techniques
- Global Market Segmentation
- Global Targeting
- Global Product Positioning
- Decision Criteria for International Business
- Creating a Product Market Profile
- Decision Model
- Planning for Global Markets
- Entry Alternatives
- Market Expansion Strategies
- Cooperative Strategies
- Competition Analysis
- Global and National Competitive Advantage
- Other Forces Acting on the Diamond
- Competitive Advantage and Strategic Models
- Strategies for Creating Competitive Advantage
- Strategic Position
- Competitive Risk Containment
- Products Basics and Categories
- Product Positioning
- Product Design Considerations
- International Product Life Cycle
- Product Standardization versus Product Adaptation
- World Product
- Introduction
- Branding Levels and Alternatives
- Brand Consolidation
- Private Brand versus Manufacturer’s Brand
- Single Brand versus Multiple Brands
- Brand Origin and Selection
- Brand Protection
- International Packaging
- Mandatory Package Modification
- The Volatility of Industrial Demand
- ISO 9000 Certification: An International Standard of Quality
- Promoting Industrial Products
- Introduction
- Services: How are They Different From Products?
- Government Intervention in the Trade in Services
- Marketing Services Globally
- Services Opportunities in Global Markets
- Entering Global Markets
- Market Environment for Business Services
- Basic Pricing Concepts
- Environmental Influences on Pricing Decisions
- Framework for International Pricing Strategy
- Types of Dumping
- Inefficiency in Transactions Costs
- Transfer Pricing
- Global Pricing Three Policy Alternatives
- Price Quotations
- Selecting an Advertising Agency
- Advertising Appeals and Product Characteristics
- Creating Advertising
- Global Media Considerations
- Media Vehicles and Expenditures
- Standardized International Advertising
- Public Relations and Publicity
- The Growing Role of Public Relations in Global Marketing Communications
- How Public Relations Practices Differ Around The World
- Personal Selling
- Sales Promotion
- Direct Marketing
- Trade Shows and Exhibitions
- Sponsorship Promotion
- Introduction
- Direct and Indirect Selling Channels
- Types of Intermediaries
- Types of Intermediaries: Indirect Channel
- Channel Development
- Channel Adaptation
- Channel Decision
- Determinants of Channel Types
Physical Distribution & Documentation
- Modes of Transportation
- Packing
- Container
- Freight Forwarder and Custom House Broker
- Documentation
- Shipping Documents
- Collection Documents
- Concepts and Definitions
- Introduction
- Communications
- Targeting The Individual Customer: Beyond Segmentation
- Relationship Marketing
- Interactivity
- Speed to Market
- Living In an Age of Technological Discontinuities
- New Technologies Change the Rules of Competition
- Components of the Electronic Value Chain
- Nonfinancial Institutions
- Equity Financing
- Financial Institutions
- Government Agencies
- International Financial Institutions / Development Banks
- International Monetary Fund (IMF)
- The Pervasive Impact of Culture on Negotiation Behavior
- Differences in Thinking and Decision- Making Processes
- Leadership
- Patterns of International Organizational Development
- International Division Structure
- Geographic Structure
- Implications for Changing Organizational Structure
- Global Marketing Management Audit
- The Global Marketing Audit
- Setting Objectives and Scope of the Audit
- Components of the Marketing Audit
- Six Major Changes
- World Growth
- The World Economy Dominates
Job roles this course is suitable for:
Marketing Analyst , Marketing Manager , Business Leader - MarketingAbout Vskills
Vskills is the largest certification body of India. We conducts skills testing and certification exam to improve employability. The certifications are quite popular and top companies hire Vskills certified professionals.Companies have benefitted by hiring pre-certified candidates from Vskills and also use the certifications for their in house employee appraisals. Certification helps in distinguishing individuals to demonstrate their domain knowledge or skills needed for a specific profile. So a professional certification offers tangible benefits to both the individual and the employer.
Tests are conducted in a secure and unbiased manner, and certificates are awarded based on merit of the candidates who qualify tests.
Vskills certifications are for relevant qualifications that help students/employees quantify and prove those skills that are valued by the employer and are in great demand. See all Vskills courses
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