Course details
Course Outline:• What is Content Marketing
• Why does Content Marketing matter
•Understanding your Audience and why their content needs change over time
• Why you need a ;
• Mapping content to the customer journey.
• Content that Works
• Why your need Digital Eyeballs looking at your Content
• Content Marketing Tools
• 5 Tips on how to build relationships with the Media
• Generate 100 ideas in 30 Mins
Course Outcome:
• The role Content Marketing plays in the B2B & B2C Industry
• How Content guides customers along the path of purchase
• How to create and plan a content calendar
• Content Marketing Tools
• Measuring the reach of Content Updated on 13 February, 2018
Eligibility / Requirements
No prior experience required to take this course.
Job roles this course is suitable for:
Digital Marketing Manager , Business Leader , Digital Marketing , Office Product Marketing Manager , Marketing Manager , Specialist Marketing Analytics , Senior Business Development Manager , Senior Business AnalystCourse Location
About ISM Training
ISM Offers training courses guaranteed to improve performance.
We are providers of proven strategies that radically increase workplace performance. We were established in the UAE in 1998 with a history in the region dating back to the early 70's.Our knowledge of the market is unsurpassed. Our UK based instructors have vast regional and global experience with on average 25+ years corporate experience at the highest levels.
We represent quality UK sales and marketing organisations and utilise the 'best of the best' trainers from organisations such as The Chartered Institute of Marketing, which is why our courses come so highly recommended by everyone who attends one.
The Institute of Sales & Marketing makes selling an accurately defined science. We focus wholeheartedly on selling and the motivation of buyers. Based on sound principles and the real life experiences of course directors who practice in thriving businesses on a day-to-day basis, our courses are the most dynamic and instructive available as we constantly update our content from around the world. ISM offers highly interactive and successful public courses and can also create bespoke in-house courses to meet your company needs.
Our philosophy is very simple; we take the finest course content from around the world and couple that together with the highest quality instructors available to create training courses that are head and shoulders above the rest.
ISM's commitment to best practice extends beyond the classroom and our blog, twitter and Facebook sites will add to your networking and development throughout your professional careers. We encourage you to visit these and get involved. We are also a membership body and now have over 300 individual and corporate members and encourage those involved in the Sales/Marketing Profession that wish to enhance their professional skills and credibility to apply.
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