Course details

Introduction
Abraham Lincoln uttered these timeless words, "Give me six hours to chop down a tree and I will spend the first four sharpening the ; Planning is essential for success in business. Every business must have a strategy on how they hope to achieve their vision. A strategic plan helps organizations  focus their efforts on a purpose while enabling them to direct the course of their own destiny. It is therefore imperative for business leaders to arm themselves with the tools and expertise for creating and deploying strategic plans. In essence good strategic planning is like sharpening your axe.

Aims and Objectives
  • Understand the concept of strategic planning.
  • Understand the various tools and techniques used in the strategy development.
  • Understand the different stages in implementation of a strategic plan.
  • Understand various techniques that can be used for the analysis of  current and future market environments.
  • Identify specific ways you can contribute to your organization's strategic success.
  • Developing  a unique competitive advantage.
  • Learn how to effectively implement and improve your strategic plan.

Target Group
This course is designed for:
  • Managers, leaders and supervisors who want to develop their strategic planning skills.
  • Executives, leaders, and other senior managers involved in the formation and implementation of strategic plans.
  • Anyone who must communicate with managers and leaders involved in the creation and implementation of strategy.

Course Content
Introduction to Business Strategy, Key Concepts and Process
Value Proposition
Value creation
Distinguish Between Macro and Micro Environments
Identify the influence of both on your organisation
Identify the concept of core competencies
Strategic positioning
Growth and Profit Strategies
Utilise business tools KANO, SWOT, PEST, PDCA, SQCDMF, DATA TECHNIQUES and BALANCED THINKING
The Balanced Scorecard
Strategic Policy Deployment & Implementation (Hoshin Kanri)
Value Chain Excellence - Business Maturity
Value Chain Excellence - Business Diagnostics
Competitive analysis and competitive advantage

Course Methodology
This course is an instructor led classroom based environment, always guaranteed to be taught by an Azexcel expert. The classes will be conducted over 4 days. The course consists of a blend of lectures, application, individualistic and team based exercises. All other materials will be provided to the attendees in the classroom environment. At the conclusion of the course, there will be an exam and a certification can be obtained upon attaining the passing grade.
  Updated on 30 April, 2019

Job roles this course is suitable for:

Leaders , Senior Management , Planners , Decision Makers

About AZEXCEL

Azexcel is a global process and business excellence consulting firm headquartered in the Caspian region. Through our innovative methodology, knowledge and dedication to continuous improvement, we facilitate true and lasting improvements in your company’s financial and strategic ventures. We know that no two businesses are exactly alike, therefore every solution developed is bespoke to your requirement. We also coach both individuals and teams on a world class selection of courses spread across multiple disciplines.

We empower our clients, to operate at peak efficiency, by facilitating focused improvements that help them thrive in any market situations. We dont merely create a standard for a company, but we ensure that we facilitate the necessary change to ensure that it is long lasting and continuous.

We have faciliatated change in numerous companies and enterprises across a variety of industries, such as the oil and gas, engineering, retail and hospitality sectors. The Azexcel team includes numerous experts from across a range of industries. One thing they share in common is their passion for coaching others and their extensive experience and knowledge. Having already run highly succesful coaching sessions across the Caspian region, Asia and the Middle East, we possess the proficiency to provide you with a thoroughly enjoyable and valuable coaching experience.

We offer you 

  • Bespoke strategy 
  • High value for low cost 
  • Self sustaining implementations 
  • Embedded experts 
  • Coaching and facilitating 
  • Cultural transformation 


The Azexcel team includes numerous experts from across a range of industries. One thing they share in common is their passion for coaching others and their extensive experience and knowledge. Having already run highly succesful coaching sessions across the Caspian region, Asia and the Middle East, we possess the proficiency to provide you with a thoroughly enjoyable and valuable coaching experience.

Why Azexcel? Because we make your business, our business.

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