- Entry Requirements:
- The Qualification:
Marketing and Digital Strategy Mandatory
Understand an organization current and future internal and external environments, Interpret relevant information and define resources required to recommend a strategic plan , Develop marketing objectives , strategy and supporting marketing mix to deliver objectives , monitor results to adapt a plan for continuous improvement.
Digital Optimization Mandatory
Understand the strategic implications of the changing digital environment on organizations, Interpret relevant insights from the wider digital environment, Develop responses to changing stakeholder needs and behaviors, Develop a conversion optimization plan, Assess digital metrics and analytics, Apply key digital measures to analyze optimization.
The Digital Customer Experience Mandatory
Assess the strategic options for channel selection and how to manage it effectively, Understand relevant insights into digital customers, Define requirements for legal compliance in digital campaigns, Understand the customer journey, Develop plans to improve the user experience.
Updated on 05 January, 2020
About Cambridge Marketing College
Cambridge Marketing College Europe's leading provider of professional marketing qualifications and courses, skills and development. Founded in 1991, our mission is to enhance the careers of marketers and the quality of marketing for their companies. CMC is an Accredited Study Center from Chartered Institute of Marketing (CIM).
Egypt Office is managing in-house and cooperate programs in Middle East, we have successful corporate trainings in different sectors such as; Telecom, Pharmaceutical and FMCG. We provide professional experienced instructors from Egypt and UK.See all Cambridge Marketing College courses
Enquire about this course
You may add more courses here,
your list will be saved.