MSc in Marketing

Course details

Why do an MSc in Marketing?

An MSc in marketing programme is designed to develop your ability to critically evaluate and apply new concepts and practices used by marketers which make marketing the prime business function upon which modern organisations depend, and without which there can be no other managerial activity. You will consider marketing across a range of business contexts including consumer, industrial, financial, service, profit and not for profit sectors. The MSc in Marketing is designed to enable you to develop an interdisciplinary, theoretically informed and practical understanding of marketing. This is crucial if you want to become an effective and successful marketing leader in today's complex and dynamic global marketplace.

Why choose The University of Leicester?

If you demand first-rate academic standards, are willing to have some of your basic managerial assumptions challenged, and are ready for the hard work involved, you will find studying this MSc programme to be a rewarding and enriching experience.

• The University of Leicester was the The University of the Year 2008-9
• Ranked in the top 2% of Universities in the world – QS World University Rankings and The World University Rankings
• Ranked 2nd for Business & Management Studies by the Guardian Newspaper in 2010 consistently ranked inthe top 20 in other major national tables including the Times Higher Education and the Sunday Times.
• Times Higher Awards Winner 2007, 2008, 2009, 2010, and 2011.