Mini MBA (Business Management)

Course details

Overview
The Mini-MBA program is a dynamic and intense course that provides a carefully crafted extensive businessmanagement curriculum. From sound management and leadership principles to finance for non-financialmanagers to marketing communications and legal aspects of business attendees will receive a solid grounding in business management and administration in a condensed workshop setting. This potentlearning experience will boost every attendee's career. Participants from diverse backgrounds and experiences(HR operations engineering general administration ) have allenjoyed and benefited from the broad range of subjects and timely topics addressed in this program.

Objective
This course is designed to sharpen the skills of all managers and to give them a critical understanding within three fundamental areas:
Strategic Planning and Market Driven business strategy
Strategic Finance
Leadership and People Management

Who Should Attend
Experienced Managers
New managers
Technical Professionals
Executive or Business graduates
Anyone who wants to learn basic concepts and management techniques, but does not have the timeto acquire an MBA
Any fast track individual with management potential
Anyone with interdepartmental interaction

Course Outlines
Module 1 - Market & Business Strategy
A framework for strategy development
Exploring opportunities from the business environment
Re-thinking marketing
a strategic viewpoint
Where are our present and future markets/customers? Who is serving them and how? What are the risks?
How can we maximise the returns from these opportunities?
The Marketing Strategy
Corporate mission and vision
Making the strategy work through the marketing mix
Module 2 - Financial Management
Finance
a strong tool for better marketing decisions
Understanding the main financial statements
Cash Management
Case Study
Vital insight into companies through their financial statements
Costs
understanding them to make more profitable decisions
Project evaluation and getting approvals
Module 3 - Communication principles self-management announcing tough decisions
Understanding leadership in the business environment
Lifting our personal barriers to success
Communication at its best
Handing challenging management situations
Customer Satisfaction and quality
Module 4 - Situational Leadership - Getting the best from team members
Understanding your personal leadership style areas to build and develop
Applying the appropriate style to every management situation
Practice on your own situations
Personal success plan
Module 5 - Strategic Business Planning and Integrated management
Reinforcing the skills of management and subjects covered in the preceding four days through application to an authentic business situation
Developing the objectivity necessary to sort out pertinent information from a mass of confusing data
Thinking strategy
making decisions that impact directly on the bottom line
Appreciating the knock-on effect of decisions on all functional areas and the importance of strategic linkage between them
Making a case for change and anticipating the problems of implementation
Presenting ideas and proposals at board level and generating positive outcomes