IU International University of Applied Sciences MBA in Marketing IU International University of Applied Sciences
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  • Duration / Course length: 18 Months

Course details

Credit Points: 90 ECTS
Every day we experience the results of marketing in our environment. It is important to inspire people and to follow their needs. IU prepares you with the MBA in Marketing optimally for a career in the international advertising industry.

You will develop new skills in areas like international branding and customer relationship marketing and expand your knowledge to be optimally prepared for your future career. With IU, you can study 100% online, on campus, or switch between both with their new flexible studies option.

Modules:
Semester 1
  • Leadership
  • Innovation and Entrepreneurship
  • International Marketing
  • Performance Measurement
  • Corporate Finance
  • Managerial Economics

Semester 2
  • Strategic Management
  • Business Ethics and Corporate Governance
  • Operations and Information Management
  • Global Brand Management
  • Sales & Pricing
  • International Consumer Behaviour

Semester 3
  • Applied Marketing Research 
  • Capstone Project Thesis & Defense

  Updated on 28 February, 2022

Eligibility / Requirements

Academic Requirements:

  • Completed undergraduate study from a public or officially recognized university/higher education institution (180 ECTS for years MBA and 240 ECTS for 1 year MBA).
  • Final grade of at least ""Satisfactory"" or grade C (as commonly used in the and Canada).
If you are lacking ECTS credits from your previous studies, you can demonstrate professional work experience for your online degree instead:
  • To start a 90-ECTS MBA, you can “bridge” 30 ECTS by demonstrating 1 additional year of professional experience. This means you can access the programme already with 180 ECTS credits.
Work Experience:
  • At least one-year work experience before the start of the IU Master program (achieved after previous studies).
  • Plus: At least two years work experience when you want to graduate.
English Level:
  • Proof of English skills
  • If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills
  • Speexx Certificate (complimentary when signing up with IU - free of charge)

Job roles this course is suitable for:

Communications Manager , Brand Manager , Marketing Manager

About IU International University of Applied Sciences

IU International University of Applied Sciences combines bachelor and master programmes on campus model with online, distance learning models. Most of our programmes are available completely digitally or on-site in Berlin or Bad Honnef, near Cologne. In this way, we can focus on welcoming international students and providing them with a comfortable way to study that suits their needs. Our courses are all taught in English and the contents are tailored to building careers in an international environment.
A more flexible way to study Designed with an innovative and digital approach, IU International provides accredited higher education programmes with ease and flexibility. When you join IU International, you have much more freedom to choose when, where, and how you study—no matter where in the world you come from. On campus our programmes are now available with two additional intakes, you can start in January, April, July or October. 

Whether you study online or on-campus, boost your chances to work in Europe - Get free German lessons while studying at IU International University of Applied Sciences. See all IU International University of Applied Sciences courses
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