Course details
Welcome to Mastering Online Reputation Marketing & Management 2.0!
As a member you have full access to this crash course on managing the online reputations of offline businesses.
Mastering Online Reputation Marketing & Management 2.0 Course consists of 2 main parts:
Step 1: Building 5-Star Reputations
In this module you'll learn what online reputation is and why it's so vital to focus on right now.
Successful online companies are well-aware of their reputations; however, many offline companies and local businesses are oblivious to how they are viewed by their customers and prospects on the internet.
Here you'll learn...
The Theory:
- how much people actually trust reviews online
- the difference between Reputation Marketing and Reputation Management (yes, they are different!)
- how people view good reputations, no reputations and bad reputations online
- how to find these businesses with negative reputations so you can reach out to them
- the difference between Referral Marketing and Reputation Marketing
- the 4 Pillars of Online Reputation Marketing.
The Tasks:
- keyword-rich reviews and why they're important for converting more customers
- Basic keyword research demo to find local service keywords for your clients
- Why business listing sites are a crucial part of Reputation Marketing
- Walk-thru on claiming your local business listings
- How to rank higher in Google Maps (very important for online reputations!)
- How to optimize a Google+ page listing
- How to get more reviews & better quality reviews for your clients
Step 2: Managing & Marketing 5-Star Reputations Online
In these videos, you'll learn how you can make money with online reputation services and I'll be sharing some awesome ideas that you can use when delivering for your clients. We'll cover how to choose the best industries to work with, which ones to avoid and common prospect excuses. I'll also share a neat little hack if you want to outsource all of it if you don't want to do it all yourself. And last but not least, I'll share my companies very own proven Reputation Marketing strategy that built more than 500 5-star reputations online.
I've included the most important tasks in effectively building, managing and marketing reputations online...
I hope you get a lot of value from this course and as always I love to hear your feedback! If you enjoyed - leave me 5 stars!
Updated on 22 March, 2018- USD 10Duration: Upto 9 Hours
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