Marketing Strategy

Course details

From Top Marketing Experts the best markerting strategy for your business

• Key Account Management = to find how to classify and manage your best customers
• Market Segmentation= the first question you should ask when you launch a product
• Marketing Planning= how to generate an effective marketing plan
• Marketing Accountability= is your marketing profitable?
• Gamification of Strategy = how to use game for create competitive advantage
• Ten Questions a CEO Should Ask the Marketing Team= making marketing a strategic part of your company

Who will You Learn From?

We put togheter top Marketers prof. Malcolm McDonald (author of 40 Top Marketing Books Worldwide, MBA Chair), Steven W. Erickson (Vice President, Strategic Marketing, Parker Hannifin), Ed Bradford (Business Gamification Strategist) & Ian Dunbar (Market Segmentation Practitioner & Author).