- Duration: 5 Days
Course details
Course Outlines:
- The concept of marketing services and its differences from marketing goods.
- Marketing mix.
- Marketing strategies for maritime transport services
- Determination of Mission, weak and strength points.
- Practical Training to explore and examine the opportunities, threats and 4 sigma analyses.
Course Objectives:
- Developing the participants’ skills in setting strategic marketing plans for their organizations.
About Arab Academy for Science, Technology & Maritime Transport
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