Marketing Remix: The Core Principles

Course details

In this foundations course for beginner marketers we discuss the evolution of the Marketing Mix and the 7 P's of marketing. The 7 P's include: product, place, price, promotion, process, people and physical environment.  The 7 P's are the key ingredients to make the perfect culinary confection, especially when you use technology to tie them all together. Just like when you make a cake - you mix the ingredients for the best flavor and result, and you use your mixing bowl (technology!) to combine things together. 

In this course you ask yourself, "What is my product or service, how can I balance the 7 P's and what role does technology play to pull everything together for maximum success." You also have several opportunities throughout the course to practice using each of the 7 P's. For example, in one activity you are asked to market yourself as a product or service and to address each of the P's. You also do some reflection on technology and how to incorporate it in the activities. Finally, you receive a workbook with reusable templates and marketing mix tables to take to your first job, or next marketing gig, to help you get started on your new team and to put these proven practices into action! Vamanos!