Marketing Online? - The Critical Components

Course details

Welcome to the "Online Marketing Fundamentals and Success Principles" course.

In this course you'll learn the marketing fundamentals as I like to call them, that need to be incorporated into your online marketing strategy, for it to have a chance to succeed.

This will form the foundation of your online marketing project.

Who this is for:

• Whether you're brand new to online marketing or have been at it for a while and still struggling, the fundamentals covered in this course, if applied, will bring you much clarity.

Why take this course:

• Be able to identify and implement the fundamental pillars necessary to build a successful Online Marketing strategy.

The course starts out with:

• A summary of the six major challenges that online marketers of all shapes, sizes and experience, encounter and trap most. You don't want to miss these.

Next I cover two critical questions that are targeted at you:

• The detail of your answer will most likely determine whether your marketing effort will succeed or fail.
• These two are the emotion behind what you do and provide you with the staying power.

Following we'll dive into:

• The fundamentals that are the foundation of a sound marketing plan
• Looking at marketing as a system and the major components of that system
• The fundamentals that need to be part of your Website and that will keep you from the typical knee jerk reactions every time Google releases an update to their algorithm.
• The fundamental shift in the marketplace and what's behind today's crazy pace.

Presentation style:

• I use a Mindmap format as the presentation medium, a copy of which I make available as a PDF at the end of each section. Check out some of the previews I make available. I'd love your feedback on this.

Homework:

• I've included a worksheet at the end of the course that will help you recall some of the key points and serve as a worksheet to you own online marketing campaign.

It's my pleasure to share this information with you and I trust you'll extract much value out of the course and I look forward to hearing from you. Please let me know how I can empower you on your own journey.