Marketing: Fundamental Skills in 1 hour

Course details

Marketing 101: The essential for success is solid introduction to the marketing discipline, broken down into 16 short lectures - including the marketing function in organizations, the Internet as marketplace, challenges and opportunities, segmentation, targeting, positioning and the traditional and modern marketing mix.

In Marketing 101: The essential for success you will invest only 1 hour of you time to learn about marketing. Here you will have high quality education for a very low price.

This course provides key insight on marketing as a key business process, its link to overall business strategy, and how online and social media marketing is changing the face of marketing.

We will discuss the importance of marketing planning, including key concepts such as segmentation, targeting and positioning.

This course will also address the traditional Marketing Mix, its evolution and its critical role in marketing planning and execution.

Updated on 22 March, 2018