Marketing for Your Hospitality Properties Success

Course details

The point of marketing strategy is to generate business, and without a marketing strategy, a hospitality property can wander aimlessly. A good marketing strategy must be multi-faceted, realistic and implemented consistently over time while giving your employees something to be united behind. This lecture will show you where to start.

Successful branding is the key to outdoing competition and creating guest loyalty and is not something that should be taken lightly. In this lecture we will look at how to use branding to getting your potential customers to see you as the only one that provides a solution to their problem.

In this age of the Internet and social media, having a website is essential to developing your properties brand. If you don't at least have a website, you'll be seen as old fashioned and unapproachable. In this lecture about designing a successful website.

I've heard hospitality property owners say "I don't need an email list". In this day and age competition can be intense so the ability to stay in touch is imperative. In this lecture series of videos we will explore how to develop a winning email list.

In this lecture series I will be covering major the major points and platforms of social media including:

Why use social media

• Choosing your visual branding - part 1 - Your Property's Brand
• Choosing your visual branding - part 2 - Images
• Blogging
• Videos & YouTube
• Facebook
• Twitter
• LinkedIn
• Pinterest

Each of these topics will be separated into a separate video or videos, for ease of review.

In the competitive hospitality property industry, setting yourself apart from your competitors is vital to establishing a firm customer base. In this lecture I will brainstorm ideas for customer giveaways.

In this lecture we will look at the benefits of and the step-by-step process to creating a popular newsletter.

In this lecture I will share the different type of surveys, tips to design when to give them to your guests.