Course details

Objectives:
Give insights about the luxury marketing strategies, focusing on brand DNA definition, product design, communication and distribution.Introduce the luxury industry, its main players, their strategies and key success factors.
Modules:
  • Overview of the Luxury Industry
  • Luxury Brands DNA
  • Communication Strategies
  • Retail & Distribution

Course Location

About ESMOD Beirut

In 1841, Alexis Lavigne, the French inventor of the couture mannequin and the supple measuring tape, was the first person to open a school in the world of fashion.

Today, ESMOD has become the worldwide leader in fashion education. In France, as Theyll as across the globe, ESMOD has developed a high level of training that is equally technical and artistic.The criteria of student profiles are more and more complete: computer skills, full knowledge of new textiles, and development of different cultural materials through marketing skills including an international aspect.

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