Marketing Craft Beer

Course details

Learn the basic concepts, tools and history of marketing in the craft beer industry.

Build a strong foundation in marketing by looking at real breweries and their work.

We're going to take a look at real world breweries to learn the basic concepts in marketing. This will give you a professional foundation that you can use to effectively communicate your ideas to your customers and other marketers.

Know how to build brand without cheapening the character of your brewery.

The best marketing preserves the character of your brewery and makes it easier for your customers to enjoy your beer. This is the central goal of the course, to make it easier for your customers to drink your beer.

Content and Overview

• Lectures - Guided Slides with Narration, topics include marketing concepts, history, and more.
• Industry Examples - Mini Case Studies of Industry Marketing Work.
• Exercises - Short projects that will make a meaning impact on your brewery or brewpub.
• Quick Quizzes - Simple true/false and multiple choice quizzes to help you focus on important concepts.