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- Payment Terms: Enquire
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
OverviewMarketing Communications (MarComs) is a fundamental part of a company's marketing efforts. It can be defined as all the messages and media you deploy to communicate with the market and includes advertising direct marketing branding packaging your online presence printed materials PR activities sales presentations sponsorships trade show appearances and more. This course highlights the importance of market and consumer research and developing a customer centric strategy. Through a deep understanding of consumers' mindsets you will be able to effectively build manage and strategically position your marketing efforts. The course also covers essential marketing strategies enabling delegates to obtain the highest return on investment (ROI) from their Marketing.
Objective
By the end of this interactive training programme, you will be able to:
- Describe how marketing can support your business objectives
- Use the marketing communications mix to enhance your brand and drive sales
- Ensure your marketing messages appeal to your customers
- Prepare effective marketing plans and reports
- Maximise ROI through strategic use of the Marcoms Mix elements
Who Should Attend
- Marketing executives and co-ordinators
- Marketing managers
- Product managers,
Course Outlines
Module 1 - Marketing and its role in your business
- What is Marketing?
- The 7 Ps
- Possible structures for marketing
- Advertising Sales Promotion Online Marketing PR Personal Selling and Events/Sponsorship
- Co-ordinating and integrating marketing communication activities.
- How Nike uses Marcoms to drive sales
- Marketing Concepts
- Segments and Personas
- Engaging with your customers
- Marketing Insight and Information
- Positioning and strategy
- Goals and objectives
- The Marketing Plan
- Budgets KPIs and Measures
- Managing your people
- training motivation performance management culture
- Maximising ROI
- Analysing Reinforcing and Revitalising
- Marketing reports
Job roles this course is suitable for:
Marketing , executives , co-ordinators , Marketing , managers , Product , managersAbout London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
A Breadth of Expertise
We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
- Contact Management: Learn best practices for building and nurturing relationships, managing communication workflows and leveraging technology to optimise your outreach efforts.
- Engineering: Enhance your technical expertise and stay current with the latest advancements in various engineering fields.
- Finance and Legal: Gain a deep understanding of financial concepts, legal frameworks and compliance requirements.
- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
Flexible Learning Solutions
We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
- Online Courses: Our comprehensive online courses allow you to learn comfortably in your working environment.
- In-Company Training: Tailor training programmes specifically for your organisation's needs and deliver them on-site for maximum impact and employee convenience.
Investing in Your Success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills necessary to achieve your professional goals and contribute to the success of your organisation.
Contact Us Today
Let London Training for Excellence help you unlock your full potential and drive positive organisational change. Contact us today to discuss your training needs and explore how we can empower your workforce for the future.
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