Marketing Campaigns from A to Z

Course details

Brought to you by real world marketers from Udemy's marketing team! 

Description

What is a "marketing campaign"? And—just as important—how do you design a good one? We created this course to answer these crucial questions and more. Marketing Campaigns from A to Z is a gentle but comprehensive introduction to marketing that is grounded in our real world experiences as members of Udemy's marketing team. You'll master the skills fundamental to any marketing role from Fortune 500 companies to startups.

Experts in marketing are always in high demand because successful businesses invest in marketing. Whether you are just getting started in the industry, a master of a single marketing channel or striking out as an entrepreneur, Marketing Campaigns from A to Z helps ensure that your campaigns are grounded in strategic campaign messages targeted at the audiences you want. Become a marketer that achieves the best results for your venture!

In this course, you will:

• Learn to identify the value proposition of your product

• Choose and specific campaign goals

• Navigate the ins and outs of the Marketing Funnel

• Test your understanding of your target audience and their customer problems

• Create audience segmentations and tailored campaign messages

• Use the Marketing Mix to highlight the right benefits for your audience

• Master crucial digital marketing channels and multi-channel marketing campaigns 

• Develop basic A/B testing plans and learn other common analytical tests

• Write a winning Campaign Strategy and impress your boss!

• Bring your campaign to life with a Creative Brief and impress your designers!

• And more!

This course has exercises, answers to frequently asked questions, quizzes to test your knowledge, a wealth of resources and tons of real-world examples to make sure the skills we teach are grounded in practice. Moreover, each lecture is quick, to-the-point and designed to fit in your busy schedule. Anyone can benefit from marketing skills—all it takes is five minutes a day!

Why this course?

This course is the secret sauce to finding success in nearly any marketing role. Beyond just telling you about marketing best practices, you'll learn why some campaigns work and some campaigns don't. Our course complements the many channel-specific marketing courses on Udemy. You'll find that once you've learned the "why," you can apply it to boost the performance of any marketing campaign.

In this fast-paced age of digital marketing, many marketing campaigns get lost in the numerous new marketing channels now available while producing lackluster results. (Email! Ads! Social Media! Where to start?) By gaining a strong understanding of your product, target audience and strategic messaging, your marketing campaigns will always make the most of your company's resources. Upon completing this course, you'll learn how to build a north star for your campaign so that every decision you make brings you closer to your campaign objective!

Finally, you get to learn from us (Cynthia & Jasmine)! Between us, we have almost ten years of marketing experience from working at companies like Udemy, Google and Ebay. Moreover, we're always here to help and we believe an online course should offer more opportunities for questions and not fewer. We also bring solid classroom teaching experience to the table so we know to break down complex topics into easily digestible chunks and to make learning as fun and painless as possible!

So let's do this! Enroll today and start marketing! We're excited to meet you.