Course details
This luxury fashion brand management course comprises an in-depth study of the luxury world, including ready-to-wear, haute couture, accessories and licensed products. As well as studying the design of these collections you will also explore the communication management aspects…The course has been designed and is taught by Dr Pascal Portanier, PhD in luxury brand management, a worldwide expert in the field.
Pascal has an extensive academic background combined with 20 years experience' in marketing and design for luxury brands, such as Lagerfeld, Rodier, Rosenthal, Lancôme, L'Oréal, Clarins, Biotherm, Guinot and Dior.
What will I learn?
- Luxury brand analysis and marketing strategies
- Luxury product development and design process
- Trend forecasting (colours/trend books) and creative researches
- Product semiotic analysis (signs and symbols decoding)
- Packaging and luxury display strategies
- Luxury windows and fashion exhibition shows
- Production techniques, cost study and selling price
- Consumer analysis theories
- Luxury communication strategies, budgets and theories
- Advertisement analysis and decoding
- Web site analysis and evaluation
- Case studies of fashion brands including: Zadig & Voltaire, Viktor & Rolf, Christian Louboutin, Shangai Tang
Intermediate - Suitable for students who are involved in design, marketing, product or project management, communication, visual merchandising, and also entrepreneurs.
Certificate:
You will receive a 'Certificate of Short Course Attendance' from London College of ; Updated on 17 September, 2018
Job roles this course is suitable for:
Brand Manager , Marketing Manager-Luxury Goods , Fashion brand ManagementAbout London College of Fashion
You will receive tuition from the high calibre industry professionals at our London Campuses to help you pursue your interests in fashion.
University of the Arts London offers an extensive range of courses in art, design, fashion, communication and performing art. Our graduates go on to work in and shape creative industries worldwide.
The University draws together six renowned colleges, each with its own world-class reputation. Our excellent facilities include everything from letterpress machinery to studio theatres and college archives.
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