Learning SEO: The Bite-Sized Basics

Course details

This course focuses on:

• Equipping students with the fundamentals of search engine optimization (SEO);
• Applying both SEO & Paid Search (PPC) in your marketing strategy;
• Understanding how search engine works;
• Giving real-life examples on implementing white hat SEO strategies & techniques on your website.

It is created for website owners, managers, executives, digital marketers, web/UI designers, developers and anyone who is totally unfamiliar with SEO. Those who has some basic knowledge of SEO, can also benefit from course by having takeaways with real-life examples, SEO strategies & techniques that can be applied to their own website.

The course curriculum & materials is designed by Wong Cheok Lup, who has a career spanning over 9 years as a practitioner in the field of web development, enterprise SEO, paid search & web analytics. He has worked & consulted with established global firms - Global Sources, SAP & institutes - Singapore Management University (SMU), and start-ups.