Learn Blogging From Start To Finish

Course details

In this course, you will learn about blogging from basics such as posts,gadgets etc., to advanced concepts such as Webmaster Tools, Google Analytics, AdSense and how to make banners and logos among others. When you are an author of a blog, you will also be the owner of the website where your blog is hosted. That is why, it is really important for you to learn all these concepts so your great thoughts and ideas are not minimized by technical challenges that comes from owning a blog. This three hour video course gives detailed explanation of all these valuable concepts you need to know to successfully start and maintain your blog. Video 1 through Video 8 gives you the basics while the course transitions to the advanced topics from Video 8 onwards. I encourage you to read the table of contents below for more information about the course. Almost all concepts that you will learn in this course will be applicable to both Blogger blog and WordPress blog or any website you own for that matter.I will see you in the class!

Table of contents:

Video 1: What is a blog?

In this video, you'll learn about what is a blog and the components of a blog. Length: 1 minute

Video 2: Blog Platforms

In this video, you'll learn about two most popular platforms of blogging Length: 2 minutes

Video 3: Create your first blog

In this video, you'll be creating your first blogger blog. Length: 3 minutes

Video 4: Create blog posts or articles

In this video, you'll learn how to create blog posts and categorize them by adding Labels gadget to the blog. Length: 8 minutes

Video 5: Create sub-categories

In this video, you'll learn about an alternative way to create categories, and a workaround to create sub-categories. Length: 6 minutes

Video 6: Learn about post settings

In this video, you'll learn about three important post settings: Schedule, Permalink and Location. Length: 12 minutes

Video 7: Pages

In this video, you'll learn about Pages and how to create them using Pages gadget. You will also learn how to remove comments from the Pages. Length: 7 minutes

Video 8: Custom Domain

In this video, you'll learn about how to create a custom domain for your blogger blog and how to redirect naked domain. Length: 12 minutes

Video 9: Google Webmaster Tools

In this video, you'll learn about three very helpful features of Google Webmaster Tools - Crawl errors, Search Querries and Sitemap. You'll learn: how to detect site errors and url errors in your blog, how your blog pages are performing in search results and how to manually submit sitemap to Google. You'll also learn how to edit robots dot txt file. Length: 13 minutes

Video 10: Create a Sitemap for your Blogger blog

In this video, you'll learn about the benefits of sitemaps, and how to create a sitemap using the settings of Blogger Blog and Google Webmaster Tools. Length: 5 minutes

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Video 11-1: Digital Analytics and Dimensions and Metrics of Google Analytics

In this video, you'll learn about digital analytics and several types of dimensions and and the metrics used to measure these dimensions. You will learn about qualitative and quantitative data, micro and macro conversions and important metrics such as sessions, page visits, bounce rate etc. Length: 9 minutes

Video 11-2: Introduction to Google Analytics

In this video, you will take an example of digital analytics, Google Analytics and learn about its account structure. Additionally, you will learn about working principles of Google Analytics with eventually creating a Google Analytics account and installing Google Analytics JavaScript in your blog. Length: 2 minutes

Video 11-3: Introduction to Google Analytics continue...

This video is a continuation of the above topic. You will be creating a Google Analytics account along with Properties and Views and installing the Google Analytics JavaScript in your blog. Length: 5 minutes

Video 11-4: Creating Goals and Filters in Google Analytics

In this video, you will learn about how to to create goals in Google Analytics to track micro and macro conversions and create filters to exclude unimportant information from reporting. Length: 9 minutes

Video 12: Reporting features of Google Analytics

In this video, you will learn about some of the most important reporting features of Google Analytics such as Audience, Acquisition and Behaviour reports. You will learn to create charts and tables so you can effectively analyze the performance of your blog. Length: 8 minutes

Video 13: Introduction to Google AdSense

In this video, you will learn about the working principles of Google AdAuction, and learn how to monetize your blog using Google AdSense. You will create your own ad units and install them so they can be displayed in your blog. Length: 13 minutes

Video 14: Introduction to Web Syndication

In this video, you will learn about how web syndication works and automatically display third-party contents in your

blog using the Atom web syndication technology of a Blogger blog. Length: 4 minutes

Video 15: Customize the appearance of your blog

In this video, you will learn about giving your blog a unique and personal look by using the inherent features of Blogger blog such as themes and advanced custumization tool. Further, you will learn about how to quickly and cost-effectively create a banner and a logo for your blog. Length: 12 minutes

Video 16 Part 1: Articles with complex formats

In this video, you will learn how to post articles with advanced formating such as tables, centered texts, photo gallery etc by using the HTML tool. You will learn the basics of HTML and CSS before learning to use the HTML tool of the post editor. Length: 2 minutes

Video 16 Part 2: Articles with complex formats continue...

This video is a continuation of the previous topic. This video gives you a background in HTML and CSS. Length: 7 minutes

Video 16 Part 3: Articles with complex formats continue...

This video is a continuation of the previous topic. In this video, you will learn how to use the HTML post editor tool. Length: 21 minutes

Video 17: Overview of WordPress

This video walks you through the user-interface of WordPress to demonstrate the several similar features of Blogger blog and WordPress. Length: 6 minutes

Video 18: Conclusion

This is the conclusion video of the course that summarizes what you have learned in this course. Length: 2 minutes