Introduction to SEO

Course details

You've heard of search engines. I would even venture a guess that you've used said search engines to search for information, order products, find vacation spots, and the like. But, have you ever wondered how certain results pop up higher than others when you search for, say, "chocolate chip cookie recipes.

Of the 17,000,000+ results for the search term, how is it that verybestbaking.com, allrecipes.com, or marthastewart.com are the pages that show up first?

In all likelihood, these pages employ a thing called search engine optimization, or SEO for short.

Hello, hello. I'm Evan VanDerwerker. Now, I know that search engine optimization sounds difficult. Admittedly, it is intricate; however, with a little focus, your reading glasses, and maybe a third cup of coffee, you can gather all the tools you need to do search engine optimization yourself, and, thus, keep your wallet in your pocket and, if all goes well, grow your business.

In this course, I will walk you through keyword research, keyword analysis, content optimization, link building, and SEO tracking. I'll explain many the concepts related to search engine optimization, provide an in-depth view of the steps required to optimize your website for search, and I'll show you a few of my favorite SEO tools.

With any luck, at the end of this course, you'll feel confident enough to take the reins and get your site to that top spot all on your own.

I've taken the immensely complicated process that is search engine optimization and broken it down into easy-to-understand, bite-sized videos. Paired with quizzes, helpful content, and a few tips here and there, you'll get a taste of everything involved with increasing the search visibility of your website, without needing to filter through all of the noise on the World Wide Web.

Let's get started!