Introduction to Google AdWords

Course details

Are you looking to learn the basics of Google AdWords so you can start your first pay-per-click campaign? We have the course for you. Designed by Webucator, a global training partner, this course covers all of the best activities to get you started. And it's packed with readings, trainer presentations, and exercises!

This Google AdWords course is designed to introduce you to the world of search engine marketing (SEM) and familiarize you with the Google AdWords tool. This AdWords Basic course will teach you how to leverage Google AdWords to best serve your online marketing needs. The unique feature of this Google AdWords training is that it includes hands-on interactive exercises empowering students to productively use Google AdWords on their own website right away.

Class Goals

• Learn fundamentals of search engine marketing.
• Learn step-by-step process for running online marketing campaigns in Google AdWords.
• Learn the key features and capabilities of Google AdWords.
• Learn to navigate through Google AdWords user interface.
• Learn how to set up accounts, Ad campaigns, and Ad groups in Google AdWords.
• Learn key strategies and tools to build targeted keyword lists.
• Learn how to write Ads within Google AdWords.
• Learn how to track Ad performance within Google AdWords.
• Learn how to integrate Google Analytics with your Google AdWords account.
• Learn how to leverage Google Analytics features for optimizing your marketing initiative.