How to write your own successful Email Marketing Strategy

Course details

Learn about the capabilities and opportunities of Email Marketing for business, and how to start (or build on) an email program with solid foundations, enabling you to move into more complex and advanced email marketing practices.

Create your own Email Marketing Strategy using Industry Best Practices and a Systematic, Simple Approach to Planning your Email Program.

• Learn about the levels of complexity within Email Marketing and how to progress through them.
• Refine your email objectives and learn how to measure your success.
• Understand the impact of Deliverability and the basics of getting it right - ie, avoiding the Spam/ Junk folder!
• Uncover how to acquire new subscribers and engage them from the very beginning.
• Hear about the important features to include in your design and be inspired by great-looking examples!
• Beat the overwhelm, by taking a step-by-step approach to setting up a comprehensive, solid email marketing plan.
• Download my worksheets and guides to help you walk through your own strategy.

Having worked in Marketing for 12+ years I've seen many approaches to Email Marketing. I've designed this course for beginners who are just starting out, or may have an Email program they want to improve upon. Email is so much more than one-way communication to a list of subscribers - I want to share my passion and help others create their own successful email marketing programs.

This course is about the approach and strategy behind email, rather than specific instructions on how to set up accounts, forms, lists etc. My reason is simple: regardless of which platform you use, you need a strategy in order to be the most successful you can be!

The course will cover:

Section 1:

• VIDEO 1: An Introduction
• VIDEO 2: The effectiveness of email
• VIDEO 3: From Basic to Advanced - an explanation of the levels within Email Marketing
• VIDEO 4: Setting your objectives
• WORKSHEET: Set your own objectives
• VIDEO 5: Deliverability - getting your email into the inbox

Section 2:

• VIDEO 6: Creating your Email Marketing Calendar planner
• VIDEO 7: Data - the lifeblood of your email program
• VIDEO 8: Growing your subscriber list
• VIDEO 9: Email Design - the fundamentals plus some inspiration
• VIDEO 10: Welcome your New Subscribers
• WRITTEN LECTURE: Promotional Emails

Section 3:

• VIDEO 11: What metrics should you measure?
• VIDEO 12: How do you know if you're successful?

Section 4:

• VIDEO 13: Where to next?
• VIDEO 14: Keeping your subscribers interested
• VIDEO 15: Data enrichment - how to add more useful data
• VIDEO 16: Wrap Up

If you're looking for a good introduction to Email Marketing, or want to ensure you've got the basics covered in your existing program before moving into the more advanced capabilities, you've come to the right place!

Click 'Take This Course' to get started now!