How to Write Effective Email Copy

Course details

The quality of email content is one of the core factors in determining whether an email marketing campaign succeeds or fails. But successful email copywriting is an art — rather than a science — making it different from most other forms of business writing.

Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, you know what's kind of funny?

A well-written plain text email can perform just as well, if not better, than a highly designed email with tons of bells and whistles. In fact, no matter how fancy your marketing emails look, if they're devoid of well-written content, your subscribers will stop opening and start deleting your messages, and your list will quickly dwindle in value.

So how do you write a great marketing email? It all comes down to a few copywriting best practices that you should apply to both the subject line of your message, and the message body itself.

Maximize your email marketing campaign success with this course and for more tips on creating engaging and effective email ENROLL to the course right now.