How To Write Better Headlines - For Content, Email & Social

Course details

In this course, I tackle writing headlines for online media

Why the focus on headlines?

Because the headline comes first... at the top of every page or screen.

The headline is the first thing people read.

And most people don't read any further.

This means the headline is the first and principal point of failure for pretty much all web content.

By extension, it's also the greatest point of opportunity.

Write a better headline, and you hold onto and engage more readers and prospects.

Master the headline, and you master the page.

"The author has a very engaging style of teaching. His lectures are detailed and thoroughly explained. The information provided here is very useful. Thanks for sharing the craft with us. This course has been a wonderful experience." Sladjana Stamenkovic

"Nick is a master educator — love his understated style, dry humour, and his frank approach to saying what's on his mind. He deals in real substance." Jim Mahannah

This course comprises 23 lectures. Go through them all, do the homework provided, and you'll learn:

• The craft of writing powerful online headlines
• Best practices when writing headlines for 6 different types of online media 
• Secrets from my library of 13 proven approaches to winning with online headlines
• 8 Important headline questions - asked and answered