Course details
Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. In fact, there’s a new boss in town, named Customer CEO. This course is the first of a twelve-part corporate training series based on Chuck Wall’s book, Customer CEO: How to Profit from the Power of Your Customers. Using over 100,000 customer interviews as source material, this course lays out the nine powers that customers possess and what you must do to profit in this new marketplace.
Jack Welch, the legendary CEO of General Electric put it this way. “…there are only two sources of competitive advantage, the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.”
That’s what this course will help you do: gain decisive competitive advantage by knowing both your existing and future customers better.
Every student who successfully completes this course will receive a Certificate of Completion.
So welcome aboard; your new boss is looking forward to meeting you!
Updated on 22 March, 2018
