How to Make Stuff People LOVE

Course details

Design is about relationships, and a healthy relationship is valuable, balanced, emotional, & satisfying.

The Ladder of Sustainable Engagement is a framework for crafting products and services that provide meaningful value, have a balanced rhythm, embody an emotional personality, and endure over time. It's basically my design playbook, developed over 15 years of UX work with different clients and Philips Design.

This course gives a overview of the framework as an introduction to our series of courses and workshops.

In this course, we touch upon how Lean Startup and Value Proposition Creation keep your products meaningful. We'll cover how tools like Nir Eyal's HOOK Model help products fit with the psychology of people's habits.

We learn how to give your products personality using emotional data visualization and design empathy. And we'll discover how storytelling and UX research help you build long-lasting, valuable relationships with your customers.