How to Help Your Customers Succeed

Course details

Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. In fact, there’s a new boss in town, named Customer CEO. This course is based on Chuck Wall’s book, Customer CEO: How to Profit from the Power of Your Customers.

Things either work or they don’t. For customers, there really is no middle ground. The question is why there are so many products that don’t work. Most experts agree that more than ninety percent of new products fail. Sometimes the product is poorly marketed. Other times, it is a brand extension that is so far afield of the root brand that potential buyers are confused. But usually it is because the product just doesn’t do what the customer needs it to do in the first place.

This course will help you better understand the Power of Performance with case studies from major brands like Apple and Dyson. You will also work through two hands-on exercises to better understand how the Power of Performance can revolutionize your company.

Every student who successfully completes this course will receive a Certificate of Completion.