How to Do Qualitative Research Right

Course details

Learn how to design your own qualitative research projects by avoiding these 7 common mistakes!

Qualitative research is increasingly becoming an important tool in business and design to better understand user insights and experiences. With the high demand for qualitative skills in market research and human-centered design, there's no better time to learn qualitative research. Fortunately, this course will teach you how to thoughtfully navigate qualitative methods and design by avoiding 7 common mistakes.

As the course progresses, you'll learn how to take better field notes and map out your research questions and themes early on in the research process. By the end of this course, you'll have  a deeper understanding of how to design and lead your own qualitative research projects.