I'll teach you how to create UX personas and scenarios. I'll show you how personas and scenarios help you make better design decisions.
You'll learn what data to collect about your target audience, and how to turn that data into a persona. You'll learn how many personas you should have -- how many is enough and how many is too many?
I'll teach you about scenarios, and how these small stories ensure that you design an engaging product.
I'll show you lots of examples of personas and scenarios, and show you how to create them so that you can communicate your ideas to other team members and stakeholders.
If you want to create engaging products then you have to know and document who your audience/users are and how they are going to use your product. Personas (descriptions of your audience/users) and scenarios (short user stories) help you made good design decisions, and help you communicate with others who the target audience is, what they want to do, and what you want them to do. Personas and scenarios are critical building blocks of audience/user research.
The instructor is Susan Weinschenk. Susan has a Ph.D. in Psychology, and 30 years of experience applying psychology to the design of software, websites, apps, and technology products. She's the author of How to Get People to Do Stuff, and 100 Things Every Designer Needs to Know About People.
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