How to be a Purpose Driven Company

Course details

People don't buy what you do, they buy why you do it. This universal rule applies to your customers and your tribe. There are two ways to influence behavior: you can manipulate it or inspire it. Inspiration is the tool great brands use to ignite their cultures.  

Living by a purpose creates meaning and engagement. 

This is the only course on this topic that is backed by deep research and scientific principles. 

This course will teach you how to find your tribe's "why", evaluate your current culture, and create purpose-driven pivots to help your tribe live its values both inside and outside of your business.