GROW Your Small Business With Effective Email Marketing

Course details

A BEGINNER'S GUIDE TO EMAIL MARKETING. IN THIS COURSE, YOU WILL...

• Learn WHY it's important to have build up your email list, and how it will benefit your business.
• Set up your first Aweber email marketing campaign, which includes a sign up form for your website, as well as a follow up message.
• Learn email marketing strategies to build valuable, profitable relationships with your audience.
• Look at informative, telling case studies that will help make your email marketing strategies more effective.
• Walk away with the following email marketing PDF guides (1) Is Your Email Ready to Send? PDF Checklist, (2) Call to Action Guide, (3) Split Testing PDF Guide, (4) Killer Case Studies of 2013, and (5) a course guide PDF. Here is a sneak peak at a few of their covers:

In this course, you will set up your first email marketing campaign using Aweber, the leader in email marketing.

Why do so many businesses (including myself) choose Aweber for their email marketing needs? Because they have one of the highest (99%) deliverability rates, excellent tracking and delivery tools, and is often chosen over MailChimp for its dependability and effectiveness.

LEARN HOW TO SET UP YOUR EMAIL CAMPAIGN. THEN LEARN HOW TO MAKE IT EFFECTIVE.

Knowing how to set up an email campaign is one thing. Learning how to make it effective is a completely different story. That's why this course also discusses practical strategies in email marketing, and shows you useful case studies to help you improve your subscription conversion rates. We'll also discuss writing subject lines that will make your subscribers want to open your email (as opposed to immediately marking it as SPAM before they read it), and writing crystal clear Calls to Action that will prompt your audience to proceed in the direction you would like them to. When done correctly, email marketing can be a win-win situation for both your business, and for your subscribers.

SAY WHAT? EMAIL MARKETING STATS THAT EFFECT YOU:

• According to the Direct Marketing Association, email marketing brings in $43 for every dollar invested. It's well worth it.
• 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com).
• 33% of email recipients open email based on subject line alone. (Convinceandconvert.com).
• This year, about 84% of all email traffic will be spam. (The Radicati Group). (And you don't want to me mistaken for spam!)
• 69% of email recipients report email as Spam based solely on the subject line (Convinceandconvert.com).

YOU READY? LET'S GET STARTED!