Global Certification in Digital Marketing Khawarizmi Training Solutions

Gain a comprehensive foundation in digital marketing, with a solid understanding of how each discipline works and finishing with how the disciplines work together.

This course is for anyone (marketers, managers and individuals) who want to understand the key elements of building an effective digital marketing campaign. 

Social Media:

1. Know how to align basic business objectives with fundamental social media metrics.

2. Create a basic content marketing schedule based on personas and business objectives and policies.

3. Know how to execute content marketing schedule on a limited set of platforms that include LinkedIn, Facebook, Twitter.

       

SEO:

1. A familiarity with Google's algorithmic best practices and how to use the basic best practices to create and SEO strategy.

2. Know how to create a basic competitor SEO analysis

3. Manage SEO campaigns using Google Webmaster and Google's Keyword tool.

 

Conversion Optimization

  1. Understand the 6 main categories of web optimization (e.g. value proposition, relevance, etc)
  2. Well versed with web optimization best practices and tactics
  3. Know how to measure web optimization (eg. Value proposition, relevance, etc)

 

Web Analytics

  1. Create a report using metrics aligned with business objectives
  2. Know how to draw basic assumptions and conclusions using metrics in basic reports
  3. A basic familiarity with Google Analytics

 

Content Marketing

These objectives are outlined within the social media and SEO

Email Marketing

  1. Know how to create a basic Email Marketing Funnel that includes the email template best practices and landing pages.
  2. Become well acquainted with the basic email marketing platforms (Mainly MailChimp)
  3. Email Marketing basic metrics

 

Mobile Marketing

  1. Understanding the main mobile technologies in the market (SMS, location based technologies apps, and notifications)
  2. The different type of mobile platforms and devices
  3. The basics of mobile UX

 

PPC

  1. Setting up Adwords campaign
  2. Know the differences (including setting up) Search engine marketing campaigns vs display adveritising campaigns

 

 

This course is no longer available.

Global Certification in Digital Marketing Khawarizmi Training Solutions
Price: AED 7,500
  • Duration: Upto 2 Months
  • Call: +971 4 2753240

Course details

Gain a comprehensive foundation in digital marketing, with a solid understanding of how each discipline works and finishing with how the disciplines work together.

This course is for anyone (marketers, managers and individuals) who want to understand the key elements of building an effective digital marketing campaign. 

Social Media:

1. Know how to align basic business objectives with fundamental social media metrics.

2. Create a basic content marketing schedule based on personas and business objectives and policies.

3. Know how to execute content marketing schedule on a limited set of platforms that include LinkedIn, Facebook, Twitter.

       

SEO:

1. A familiarity with Google's algorithmic best practices and how to use the basic best practices to create and SEO strategy.

2. Know how to create a basic competitor SEO analysis

3. Manage SEO campaigns using Google Webmaster and Google's Keyword tool.

 

Conversion Optimization

  1. Understand the 6 main categories of web optimization (e.g. value proposition, relevance, etc)
  2. Well versed with web optimization best practices and tactics
  3. Know how to measure web optimization (eg. Value proposition, relevance, etc)

 

Web Analytics

  1. Create a report using metrics aligned with business objectives
  2. Know how to draw basic assumptions and conclusions using metrics in basic reports
  3. A basic familiarity with Google Analytics

 

Content Marketing

These objectives are outlined within the social media and SEO

Email Marketing

  1. Know how to create a basic Email Marketing Funnel that includes the email template best practices and landing pages.
  2. Become well acquainted with the basic email marketing platforms (Mainly MailChimp)
  3. Email Marketing basic metrics

 

Mobile Marketing

  1. Understanding the main mobile technologies in the market (SMS, location based technologies apps, and notifications)
  2. The different type of mobile platforms and devices
  3. The basics of mobile UX

 

PPC

  1. Setting up Adwords campaign
  2. Know the differences (including setting up) Search engine marketing campaigns vs display adveritising campaigns

 

 

About Khawarizmi Training Solutions

Established in 1985, the Continuing Education Center (CEC) at Al Khawarizmi International College (KIC), now known as Khawarizmi Training Solutions (KTS) is a leading provider of training and professional development programs for individuals and corporate groups in the U.A.E. Continuing Education Center (CEC) at KIC offers a wide range of courses in the fields of IT, Business, and English. It is licensed by the Abu Dhabi Centre for Technical and Vocational Education and Training (ACTVET). Through challenging training courses, KTS Center contributes to the advancement and transformation of the UAE into a more skilled, diverse, and knowledge-based community.  In turn, this raises the standards and the quality of life of our students and improves our community.  Both individuals and industry professionals benefit from the high standards and good reputation of the KTS.

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