- Duration: 44 Hours
- Timings: Part Time, Flexible
Gaurav Oberoi is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA) and has over 10 years’ experience in Technology, Digital Marketing and Training ...See full profile
Course detailsProfessional Certification in Digital Marketing course is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for professionals, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Marketing.
Our Training Programs are accredited by the KHDA (Knowledge and Human Development Authority) Dubai. We are also members of the UK based CPD (Continuing Professional Development). Our Alumni testimonials substantiate the quality and professionalism with which our courses are ;
Our trainers are experienced subject matter experts who have been working in the digital marketing industry. We follow a unique training methodology, which would not only provide you with the knowledge but also build the confidence in you to leverage the immense potential of online marketing.
We will cover 4 Modules spread across 32 Hours in this comprehensive program. Below is a list of the modules included in PCDM:
Module 1. Search Engine Optimization Masterclass
Module 2. Social Media Marketing Masterclass (Facebook, Twitter, Instagram, LinkedIn, Snapchat)
Module 3. Google AdWords (SEM) Masterclass (Search, Display, YouTube & Remarketing)
Module 4. Google Analytics Masterclass
This program is meant for professionals who wish to start a career in the Digital Marketing field be it as a manager in a company or as a Freelancer Consultant. During the program, the program director would discuss, demonstrate & present the techniques to effectively manage Digital Marketing campaigns. Now it is up to you and your career decision if you want to use them for your employer or for your clients.
Upon completing the course you would be provided with following certifications:
1. Certificate of Completion from Inc Academy, KHDA & CPD - UK
2. Exam Based Certificate from Facebook, Twitter, SnapChat, Google & HubSpot
What Will you learn from the Program?
- Increase your website's visibility through Search Engine Optimisation (SEO) techniques
- Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
- Execute display & social media advert campaigns
- Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
- Use suitable social media channels for different business goals and objectives
- Measure and optimize your social media campaigns
- Leverage mobile marketing for its micro-targeting advantages
- Analyze and optimize your overall digital marketing activity
- Create a formal digital marketing plan for your business
- Strive for innovation in the organization & disrupt the market before you are disrupted
The trainer for the courses will be Gaurav ;Gaurav has been an official Regional Trainer & Consultant for Google and is associated with many companies as a Digital Marketing Consultant & Business Coach.
He has been training professionals and organizations since 2012 and has trained over 5000 professionals & 250 organizations on Digital Marketing ;
Gaurav is a Harvard Business School graduate and has over 10 years' experience in Technology, Digital Marketing and Training & Coaching. Know More about Gaurav & read recommendations on LinkedIn
- Instructor-Led Presentations
- Group Exercises
- Live Projects
- One-One Counselling Sessions
- Industry Case Studies
- Assessments & Project Reports
Eligibility / Requirements
This course is for professionals who wish to establish their career in digital marketing. We don't assume that you have any prior knowledge of digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.
This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.
- Marketing Executives, Managers, Senior Management
- IT Managers
- Business owners & Entrepreneurs
- Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
- Sales & Customer care representatives
- Anyone looking to pursue a career in digital marketing
About Inc Academy
Inc Academy designs and delivers Digital Marketing & Social Media Marketing training programs to individuals and businesses. Our courses are practical, relevant and industry validated. Our expert trainers use a blend of local market insights, digital marketing industry knowledge, and globally recommended training methodologies to deliver extremely engaging and germane training sessions.
Inc Academy has delivered training in more than 20 countries, to individuals of over 90 nationalities, helping them leverage the power of digital to increase their marketing ROI, grow their business or take the next leap in their career. We are committed to delivering top quality training programs, focusing on clear advice, practical solutions and proven insights to the future leaders of the media and marketing industries.
Our Training Programs are accredited by the KHDA (Knowledge and Human Development Authority) Dubai. We are also members of the UK based CPD (Continuing Professional Development). Our Alumni testimonials substantiate the quality and professionalism with which our courses are executed.
There are no second thoughts to the fact that Digital has transformed the way we live and work. Inc Academy bridges the digital knowledge gap by bringing together the best industry experts and training methodology, We train ambitious individuals aiming to learn digital to enhance their professional prowess. We Coach Leaders wanting to take their organizations to the next level using the immense potential of digital. And we also consult businesses on Digital Transformation and capacity building to compete in the digital age.
We work with global technology organizations to build the digital ecosystem in the region. With a blend of successful experience, impressive industry credentials, insightful trainers, localized content and a unique training methodology, we ensure that our delegates get the best experience and knowledge from our services.
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