Convertas Marketing Communication Workshop Convertas
Price: OMR 1,538

    Course details

    Day 1
    The role of promotion and the marketing mix

    · An overview of the marketing mix
    · The role of promotion in marketing
    · The elements of the marketing mix
      > Advertising
      > Personal selling
      > Public relations
      > Sales promotion
    · Promotion mix strategies across the Product Life Cycle
     
    Day 2
    Event management: creating company or brand exposure

    · Creating an event concept
    · Key elements of event design
    · Event planning and execution
    · Aligning event elements with company or brand identity
    · Creating an event check-list
     
    Day 3
    Launching an advertising campaign

    · Marketing communications objectives 
    · Characteristics of a successful campaign 
    · Steps in creating an advertising campaign 
    · A typical IMC plan template:
       > Situational analysis
       > SWOT analysis
       > Marketing communications objectives 
       > Marketing communications message objectives 
       > Marketing communications strategies
       > Marketing communications mix 
       > Marketing communications budget
       > Marketing communications media scheduling
       > Marketing communication monitoring & control 
    · The role of the advertising agency
    · Typical full-service agency organization 
    · What to ask from the advertising agency  
    · Team workshop: launching a full MARCOM campaign
     
    Day 4
    The framework of promotional campaigns

    · Assessing the brand's strengths and weaknesses
    · Identifying a clear positioning
    · Identifying the target market
    · Selecting a consistent message
    · Evaluating different creative briefs
    · Agreeing on the final strategic copy
     
    Day 5
    Digital marketing campaign strategies

    · Traditional versus digital marketing
    · Some digital marketing tools
      > Facebook
      > Twitter
      > LinkedIn
      > Google plus
    · Email marketing
    · Mobile marketing
    · Pay per click marketing
    · Preparing and managing a digital marketing campaign
    · Website analytics: measuring the effectiveness of digital marketing
     
      Updated on 16 May, 2024

    Eligibility / Requirements

    There are no eligibility requirement to attend this course.

    About Convertas

    CONVERTAS is a reliable advisory firm, helping organizations develop their activities to align with their objectives adopting the best practices.

    Our trainings and workshops cover all areas of business including Management,Soft Skills and Human Resourses Management, Marketing and Sales, Accounting and Finance, Procurement  and Logistics, targeting organizations, managers and employees. Whether in-house or public, trainings are organized with the highest qualified trainers.

    Our methodology relies more on the use of audio-visual impact which is more effective than the lecture style. Presentations, videos and simulations methods have proven to be very effective for people to remember.

    Moreover, doing and teaching are the best vehicles for learning and remembering. This includes involving the trainee in the teaching process by interacting, through completing worksheets and inciting to explain and present what is acquired.

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