Convertas Marketing Communication Workshop Convertas
Price: KES 517,480

    Course details

    Day 1
    The role of promotion and the marketing mix

    · An overview of the marketing mix
    · The role of promotion in marketing
    · The elements of the marketing mix
      > Advertising
      > Personal selling
      > Public relations
      > Sales promotion
    · Promotion mix strategies across the Product Life Cycle
     
    Day 2
    Event management: creating company or brand exposure

    · Creating an event concept
    · Key elements of event design
    · Event+ Read More

    Eligibility / Requirements

    There are no eligibility requirement to attend this course.

    About Convertas

    CONVERTAS is a reliable advisory firm, helping organizations develop their activities to align with their objectives adopting the best practices.

    Our trainings and workshops cover all areas of business including Management,Soft Skills and Human Resourses Management, Marketing and Sales, Accounting and Finance, Procurement  and Logistics, targeting organizations, managers and employees. Whether in-house or public, trainings are organized with the highest qualified trainers.

    Our methodology relies more on the use of audio-visual impact which is more effective than the lecture style. Presentations, videos and simulations methods have proven to be very effective for people to remember.

    Moreover, doing and teaching are the best vehicles for learning and remembering. This includes involving the trainee in the teaching process by interacting, through completing worksheets and inciting to explain and present what is acquired.

    See all Convertas courses

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