Fashion Marketing & Management Raffles

Course details

Our Fashion Marketing & Management Course prepares students for careers in Public Relations, Events Management, Fashion Buying, and even to the extent of setting up a fashion business. At Raffles, our Fashion Marketing & Management Course will equip students with the familiarisation of fundamental industry practices essential in fashion marketing. College activities will extend beyond the walls to include field-trips to fashion-related events and exhibitions. In culmination of our Fashion Marketing & Management Course, students will also have the opportunity to work with fellow classmates as they organise a public fashion show

Advanced Diploma Course Modules

  • 20th Century Styles & Trends
  • Academic Research & Communication Skills
  • Buying Principles
  • Colour Theory & Design Principles for Fashion
  • Computer Graphic Skills
  • Consumer Behaviour
  • Digital Photography
  • Fashion Coordination & Promotion
  • Fashion Journalism
  • Fashion Marketing & Merchandising
  • Fashion Marketing Project 1 & 2
  • Fibers & Textiles
  • Financial Management
  • Global Supply Chain Management (Fashion Buying)
  • History of Costume 1 & 2
  • Human Resource Management
  • Industrial Attachment
  • Integrated Fashion Communication 1
  • Introduction to Brand Management
  • Market Research
  • Marketing Foundation
  • Product Development
  • Sensorial Marketing
  • Technical Drawings (Garment Typology)
  • Visual Merchandising

Bachelor Degree Course Modules

  • Brand Management
  • E-Fashion
  • Fashion Communication
  • Major Studio Project
  • Social Psychology of Fashion
  • Strategic Marketing

Career Opportunities

  • Costume Coordinator
  • Fashion Editor
  • Market Researcher
  • Brand Manager
  • Merchandiser
  • Visual Merchandiser
  • Fashion Stylist
  • Image Consultant/Coordinator
  • Public Relations Officer
  • Fashion Buyer
  • Events Manager

Course Location

About Raffles

International Admissions Office (IAO) of Raffles Education Corporation

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