Course details
Get the Real-World Skills of a Facebook Ads Expert…in Just 3 Hours
Bonus: Earn Your Facebook Ads 2017 Certificate // Fresh as of August 2017
From Udemy's 6x Bestselling Production Team. Say goodbye to the fluff of other online advertising courses! Now, you can "learn by doing" for a faster, more effective approach to Facebook advertising. There's so much cool stuff with Facebook ads that most people don't even know about. At last, you can be ahead of the Facebook game. Are you ready?
Whether you're a corporate marketer seeking to become a better Facebook ads manager, a small business owner wanting to leverage Facebook more successfully, or any other professional looking to expand your influence through Facebook advertising, this course is for you. And upon course completion, you'll earn your Facebook Ads 2017 Certificate!
Facebook Advertising - The Underutilized "Secret Weapon" of Modern Business
Despite what most people think, Facebook ads are not just about making sales. Facebook advertising is a powerful way to communicate with hyper-targeted groups of people. You can use Facebook ads for community building, employee recruiting, public relations, event promotion, and of course, selling your products and services.
With this course, you'll discover remarkable strategies for leveraging Facebook advertising. You'll be able to:
- Understand the fundamentals of the Facebook Ads ecosystem and launch effective campaigns using the full suite of Facebook advertising features
- Identify your Facebook advertising objectives and utilize advanced tools like the Facebook Product Feed and the Facebook Product Catalog
- Build core, custom, and lookalike audiences with Facebook Ads, including integrations with CRM platforms and e-mail management programs
- Discover the untapped power of Dynamic Display Remarketing and Manual Pixel-Based Remarketing - two powerhouses of Facebook advertising
- Get instant access to step-by-step guides, templates, and interactive tools, including our Facebook Product Feed template
- Test your skills with Eazl's interactive simulation games, featuring a real Facebook case study that allows you to make decisions and see their impact
- Gain a huge business advantage by multiplying your Facebook Ads results
With this Facebook Ads suite at your fingertips, you'll gain a much greater understanding and capacity for digital marketing, social media, and other online advertising. In the world we like in today, this is a crucial set of skills for any top-notch professional.
(Remember, you'll also earn your Facebook Ads 2017 Certificate. This certificate, offered by Eazl, is the verification to others of your Facebook advertising skills. It can be shown to your clients or employers, linked to your resume, and presented on your LinkedIn® profile).
Great News - You Can Do Everything in This Course on Your Own
Super Easy Facebook Strategies! No Developer Required!
Suitable for anyone who has basic computer skills, this course provides a comprehensive overview of Facebook Ads Manager. There's so much you can do with Facebook Ads on your own and without a developer (and you'll learn how to do it all in just three hours!)
The first section of the course is fundamentals of Facebook advertising. You'll learn how the Facebook Ads Manager is constructed, what the core tools are, and how to use them. You'll also install the Facebook Ads Pixel and learn the basics of Customer Pixel Events.
In the next section, you'll discover the advantages of Facebook advertising's best feature - hyper-targeting. You'll learn how to create core, custom, and lookalike Facebook audiences using demographic, behavioral, and interest-based data. You'll create customer audiences by importing external sources of data to Facebook (like an email list). You'll also become capable of setting up geo-targeted audiences, "visitor to a destination" audiences, income-targeted audiences, and a whole lot more.
The final two sections of the course will focus on skyrocketing your skills for launching Facebook Ads, Facebook Ads groups, and Facebook Ads campaigns. This includes using Facebook advertising features like Facebook Offers, the Facebook Product Feed, app install campaigns, lead generation campaigns, and much, much more.
By completing the course, you'll earn your Facebook Ads 2017 Certification, which can strengthen your reputation, your resume, and your LinkedIn® profile.
Updated on 19 February, 2018 - Read Less
