Course details

******* COURSE LAST UPDATED OCTOBER 2017 *******

Learn the basic concepts and tools that you will need to create a Facebook ads campaign.

Build a strong foundation in Facebook ads for your business with this tutorial for beginners.

  • Facebook business page
  • Quick start ads using a FB post
  • Understand campaign marketing objective
  • Create ad campaigns
  • Determine Facebook marketing message
  • Create professional ad images
  • FB ad account health

A Powerful Skill  
Learning the fundamentals of Facebook Advertising is a powerful way to draw customers to your business.

Content and Overview 
Suitable for Facebook ad newbies or those of you that have tried ads for your business but found it confusing or overwhelming. This course has 2 hours of content delivered in deliberately short lessons; you'll learn the basic Facebook advertising fundamentals and establish a strong understanding of how to create an ad campaign. 

Starting with the creation of a Facebook business page, this course will take you through how to quickly create an ad on your FB page and get it seen by a targeted audience of people that are interested in your marketing message. You will also learn how to easily create beautiful designer quality images for your ads using the free online software called Canva.

With these basics mastered, the course will take you through how to discover who your ideal customer is and how to find them using the tools Facebook provides.

Students completing the course will have the knowledge to create professional looking, well targeted ad campaigns that are compliant with Facebook's guidelines.

Who it isn't for
Anyone with previous experience of running ads in Facebook.

Updated on 22 February, 2018
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